Head of Marketing

Giant empowers the $2T telco market to move onto the blockchain, with an open, and efficient network for all. We are building a network that enables any party to become a provider of connectivity (and even financial services), bringing blockchain benefits to existing telcos but also opening the world up for new methods of providing connectivity - mesh networks, peer to peer, etc, pushing the economic benefits back to the participants. Our goal is to build the last singular network for the planet, accessible to anyone and owned by everyone.

D2C | Head of Marketing | crypto currency | FinTech | Marketing campaigns & analysis | Remote

Director of Marketing

We seek a Head of Marketing to build an omnichannel marketing practice and organization from the ground up in a fast growing, disruptive startup. This person will own the strategy and execution across all marketing touch points including press, social, email, websites, content marketing, events, performance, and partner marketing.

Recent experience leading multi-channel marketing for a consumer product in the crypto space is required.

Company Audience

Telcos are increasingly required to compete with banks on financial services Billions of end-users struggling with multiple expensive accounts and hard-to-access crypto and blockchain-based financial services

Connectivity hubs like airlines, cruise ships, local hot spots, in need of ancillary revenues and looking to improve user experience and loyalty Blockchain community, looking for ’legos’ - product functionality - that can easily be integrated into existing products and services. Blockchain projects can both bring users to their network, as well as bringing functionality that can be unlocked for the users of their network

Requirements

• 8+ years of experience marketing innovative and disruptive direct-to-consumer mobile apps, serving hundreds of millions of users, if not billions
• 2+ years of experience marketing crypto and/or crypto, ideally for a public protocol and/ or layer 1 blockchain
• Deep understanding of web3, its value proposition to consumers, all stakeholders, its shortcomings, and the role it has to play in the future
• Experience conducting market research to understand multiple audience sub-segments, the values and motivations that drive their decisions, and messaging and marketing tactics that will reach and engage them
• Proven track record of driving outstanding growth in reach and engagement for a brand new product or service
• Demonstrated experience optimizing multichannel marketing activities across mobile, web, social, email, content marketing, events, and partner marketing channels
• Keen sense of how to position a company and/or product as a leader, to create a brand that consumers see as synonymous with the future
• Excellent judgment with the ability to speak about difficult decisions, pros and cons, and rationale for why you made the decision you did
• Obvious history of career growth and increasing scope of responsibilities
• Experience cultivating a high-performing team and external vendors to achieve outstanding results
• Ability to communicate about complex topics clearly and compellingly
• A palpable, natural passion and curiosity

Benefits

• Competitive salary with generous token options plan
• Unlimited PTO and flexible remote options
• Company Paid Medical, Dental, Vision Benefits
• 401k with 100% match up to 4%
• WFH benefits
• Annual Professional Development Budget
• Monthly Commuter Budget
• Contribution to Lifetime, ClassPass, etc
• Therapy and Personal Coaching support

Company Values

• Thinking in possibilities: Giant realizes that most in the world see the world in terms of everything that is not possible. We believe the future is made by those who look at what is possible. Seeing a path of what is possible through all that is not possible requires intellectual curiosity, dedication, and diligence. We are big thinkers and believers but also pragmatists focused on relentless execution.
• Integrity of word, thought, and action: Integrity is in what is behind our words, thoughts, and actions. We help ourselves and others to stay close to why they do things, so they can align, together, for the highest purpose.
• Diversity of perspectives: A good discussion is one that at the end, has all participants feel that the other participants understood them, even if they have different ideas. This requires trust, vulnerability, and compassion. Giant believes organizations, where people can truly co-create, will thrive and excel.
• Winning with purpose: We are mission-first and realize that winning is a requirement to achieve lasting change that benefits all of humanity. Even though we love to compete for good, we know winning itself is not the same as success, it’s needed to succeed.
• Ownership is key: When we own their successes and failures, their best qualities, and flaws, we can truly work in a team, as a team. Ownership unlocks greatness as a team because it enables them to support and be supported.
• The excellence of being: Excellence is an expression of being, of what they want for themselves and others. It is passion turned into action. Giant shares a desire to learn and excel while being comfortable with failing. Excellence comes out when they’re courageously open about what they desire for this world.
• Unity in consciousness: We understand that we are all one. We are all working towards moving humanity forward in their own unique ways. Giant firmly believes that there is infinitely more that unites them than that separates them. Our work is to bring that out in the world.