Hello and welcome to the latest issue of Spotify Newsletter. It’s been a week since we were gifted our Spotify Wrapped for 2021. I hope everyone has recovered from the joy and shock of the experience. Other services have rolled out similar, year-end reviews, but it’s no surprise Spotify remains king of the hill when it comes to delivering a glitzy, personalized report for our Year in Music.
Public interest seems to increase every year. There’s definitely an event vibe built in, with social media generating mega-buzz leading up to the release, followed by the online chatter and media commentary once we’ve sifted through our musical year in review. Lots of fun, ‘what does it all mean?,’ stories about the data, the artists, and our collective music/podcast consumption throughout the year.
Hard to believe the original version of Wrapped arrived back in 2015. After some tinkering in the Spotify workshop with the data, algorithms, marketing and design, a new and improved Wrapped was ready to step back into the music/media/culture spotlight and make a big splash.
Mission accomplished. Needless to say the year-in-review campaign has been a huge hit for Spotify - generating a wealth of hype that rides a massive wave of marketing wizardry that culminates on the big day — your very own Wrapped present. A Spotify gift to rediscover and share the music and podcasts that formed your personal soundtrack for the year.
Spotify Wrapped has now become an annual tradition.
And now… the news of the week.
★In the SPOTlight★
⭐️Spotify Wrapped, unwrapped
We strategically construct a certain perception of ourselves through snippets that, with the help of Spotify Wrapped and other algorithms, become increasingly refined.
⭐️ The art and science of Spotify Wrapped
Spotify has mastered the year-end look back.
⭐️ Global Head of Brand Design Rasmus Wangelin Explains the Creative Behind Spotify 2021 Wrapped
Spotify Wrapped: You eagerly anticipate its arrival. You swoon over the in-app experience. You share your results on your socials. You snicker when you see the ads during your commute. But do you know what goes into Wrapped’s unique visual identity each year?
⭐️ I’m all for staying in the ecosystem, but Spotify beats Apple Music
I’m stuck in Apple’s ecosystem, and I realize that its music service is very lacking when it comes to Spotify.
⭐️ Delta now offering free in-flight access to Spotify from your iPhone or iPad
This means that on Delta flights equipped with the company’s Viasat Wi-Fi, you can access Spotify for free on personal devices such as iPhones and iPads. You don’t even need to pay for the in-flight Wi-Fi. Just connect your device, then you’ll be granted access to Spotify for free.
🗣Podcast Action🗣
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