Happy Friday! Welcome to another issue of the Spotify Newsletter! It’s another week of news for the streaming music behemoth - and there are some top links to check out. Thanks for reading!
★In the SPOTlight★
⭐️ Spotify’s podcast creation tool Anchor gains access to the company’s larger audio ad network
The Spotify Audience Network has already launched in the U.S., U.K., Canada, and Australia, where it now powers advertising across Spotify’s shows and other third-party podcasts, like those from The Wall St. Journal and ViacomCBS. Though the company today declined to say how many total podcasts are participating in the marketplace, it said the total has risen by more than 50% since launch, and about 4x more advertisers are now running ads on the network.
⭐️ Spotify launches DJ Mixes in Australia
The test roll-out is in eight countries, also taking in the UK, New Zealand, Japan, Indonesia, the Philippines, Ireland and the Netherlands.
“This latest innovation opens up a completely new format for artists to get their music mixes in the hands of their fans and further expand their global audience,” the streaming giant said.
⭐️ Spotify Wants to Help You 'Find the One' Podcast You'll Love
Along with the commercials from director Tom Spencer, the streamer also launched a dedicated site designed to match users with podcasts.
Spotify nearly doubled its podcast roster in the past year as the format surged in popularity amid the pandemic. Now, the trend shows no sign of slowing, and the company seeks to solidify its standing and add subscribers.