Happy Friday and welcome to another installment of the Spotify Newsletter! It’s another great week of news for the streaming music behemoth.
★In the SPOTlight★
⭐️ Spotify expands Fresh Finds into an artist development program
More than 25,000 playlisted artists later, Fresh Finds is now expanding into a “partnership program” for independent artists. It will offer them mentorship, marketing and training in how to use Spotify’s various artist tools.
⭐️ Spotify's Fan Study: how data-driven insights can boost engagement, catalogue and even hoodie sales
The Fan Study is designed to help artists and labels lean into their audience’s patterns of consumption to boost their Spotify numbers for campaigns, as well as selling merch and driving catalogue consumption.
⭐️ Spotify: The sound of streaming
Two years after its entry into the Indian market, Spotify is among the top three players in the growing audio OTT industry. Key to its success has been its localisation and diversified offer strategy.
⭐️ Spotify finally adds offline music downloads on Apple Watch
The announcement comes a few days after a similar feature was announced for Wear devices.
🗣Podcast Action🗣
Spotify Video Podcasts Are Available on Xbox — Now You Can Watch Podcasts While Gaming
Spotify Wants to Hire a Hollywood Vet to Oversee Its Podcasting Studio
🎧The Playlist List🎧
6 Designer-Approved Spotify Playlists
Spotify Just Launched a Collection of Curated Plant Playlists with PlantKween and Kelly Wearstler
MONTREALITY Spotify playlist is a mecca for local music discovery
🔥Even More Hot News Links🔥
Spotify’s New Fan Study Is Fascinating
Spotify gets into livestreaming with Driift partnership
Joe Rogan Says He Isn’t Worried About Getting Censored: “Spotify Has Had My Back on Every One of These Things”
BTS set new Spotify streaming record with 20.9m day-one plays
Ek will 'definitely' make new bid for Arsenal in future, insists Gunners legend Vieira
Spotify Legal Chief: 'Apple's Ability to Strangle its Competitors is Unprecedented'
🎵New Adventures in Spotify🎵
It seemed as if the entire world was swept up in celebrating the iconic Bob Dylan’s 80th birthday this week - and rightfully so! We figured we’d add our small part to the Dylan party. Three of our personal favorites: