We hope everyone had a lovely holiday and enjoyable start to the new year. It’s 2022 and the Spotify Newsletter rolls on. Our first week back and there’s news to be noted for the Friday rundown. Nothing earth-shaking, but no less interesting to what’s happening with the audio giant.
★In the SPOTlight★
⭐️ Spotify introduces a new ad format for podcasts that puts clickable cards inside shows
The feature, which is powered by Spotify’s streaming ad insertion technology, will display a visual ad in the Spotify app when the audio ad begins to play. The cards can be customized by advertisers with their own images, text and other clickable buttons that direct listeners to “shop now” or take some other action the advertiser is hoping to encourage.
⭐️ A Few Predictions — and Questions — For Hollywood in the New Year
Spotify will have a new favorite buzzword: creator.
⭐️ Spotify Celebrates 20 Years of Harry Potter With Fan-Streaming Insights
To celebrate the beloved series and the fans who have kept the boy wizard’s story alive, Spotify peeked into Dumbledore’s pensieve to gather streaming data on all things Harry Potter.
⭐️ 4 strategies for digital growth from Spotify’s CFO
Spotify has 400 million users, and its goal is to get to a billion. Here’s how the music streaming service — and other digital businesses — can expand.