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America’s Political Nepo Babies – Part I
Also inside: TikTokers are making the move to YouTube Shorts, Dem groups take aim at Schumer in digital ads, and more
 • 
Lucy Ritzmann
Dems' Online Fundraising Playbook for Trump 2.0
Also inside: MoveOn and others take on DOGE in digital ads, AI will be able to write your IG comments for you, and more
 • 
Lucy Ritzmann
1
The Online Battle in the Badger State
Also inside: Meta + Bluesky updates, DHS + Doctors Without Borders take their messaging digital, and more
 • 
Lucy Ritzmann
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X (Twitter) political advertising slowly makes a comeback
 • Kyle Tharp and Lucy Ritzmann
Logging off for now
 • Kyle Tharp
14
How liberal creators are cracking the code on YouTube
 • Kyle Tharp and Lucy Ritzmann
3
Progressive advocacy groups face diminished digital influence
 • Kyle Tharp and Lucy Ritzmann
The Digital Power of Rep. AOC – Part II
 • Lucy Ritzmann
How TikTok is the new TV
 • Amelia Montooth, Roman Papademetriou, and Emmet Sandberg
Who’s winning YouTube?
Also inside: the Democrats’ fundraising blitz, TikTok rolls out some new updates, and more
 • 
Lucy Ritzmann
1
Dan Bongino apparently sh*tposted his way to the top of the FBI
Also inside: Bernie Sanders uses an old meme in his new ads, YouTube proves they’re the spot for podcasts, and more
 • 
Lucy Ritzmann
2
The Digital Power of Rep. AOC – Part II
Also inside: People say they get their news from influencers but can’t name any, the DNC + DSCC are already kicking into gear for 2026, and more…
 • 
Lucy Ritzmann
The Digital Power of Rep. AOC – Part I
Also inside: scammers make use of Trump AI slop, anti-abortion groups on Snapchat, and more
 • 
Lucy Ritzmann
3
And we’re back!
Inside: Your debrief on how digital political spending played out in January 2025
 • 
Lucy Ritzmann
1
Logging off for now
The future of FWIW…
 • 
Kyle Tharp
14
The post-election fog of war
Inside: Liberals leave X for bluer skies, the DNC chair race begins, evidence that campaigns matter, and more…
 • 
Kyle Tharp
1
FWIW
FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
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