This is a dense review, but my first and strongest thought was "if it's constantly telling you to lower your mental defense mechanisms to accept its truth, and you can't understand it but you get the feeling that if you did it would be some sort of massive revelation, and your definitely-not-a-cult-leader friend is a big fan of it... maybe it's a cult." Or at least, using the same tools as a cult.
Tell someone that you have rare and secret knowledge. Tell them that most people won't believe it, and they're special for figuring out the truth. Make your explanations deliberately a bit obscure, so that they feel invested in the work they put in to understanding it. If someone feels like they understand you a bit too well, tell them they're still wrong, they're falling for an antimeme, they need to study even harder. Keep them feeling like they're on the brink of a revelation without ever gaining the clarity that might allow them to notice that it makes no sense. Explain with wild free-association chains that give people the sense that everything is connected and so your ideas can explain *everything.* If they ever feel tempted to go with the normal, boring explanation that would connect them to broader reality, turn that temptation into a character flaw - the only reason they think that way is because they're giving in to their brain's defense mechanism and they can't handle the truth.
Defense mechanisms do exist, and sometimes it really is hard to explain a complicated concept without wrestling with various imprecise metaphors. But other times, it's hard to understand because it's not actually a good explanation and you're accurately noticing your confusion. And still other times, it's hard to understand because the simple explanation would sound something like "I want to sneak past your rational thought processes because I'm trying to manipulate you."
This is a dense review, but my first and strongest thought was "if it's constantly telling you to lower your mental defense mechanisms to accept its truth, and you can't understand it but you get the feeling that if you did it would be some sort of massive revelation, and your definitely-not-a-cult-leader friend is a big fan of it... maybe it's a cult." Or at least, using the same tools as a cult.
Tell someone that you have rare and secret knowledge. Tell them that most people won't believe it, and they're special for figuring out the truth. Make your explanations deliberately a bit obscure, so that they feel invested in the work they put in to understanding it. If someone feels like they understand you a bit too well, tell them they're still wrong, they're falling for an antimeme, they need to study even harder. Keep them feeling like they're on the brink of a revelation without ever gaining the clarity that might allow them to notice that it makes no sense. Explain with wild free-association chains that give people the sense that everything is connected and so your ideas can explain *everything.* If they ever feel tempted to go with the normal, boring explanation that would connect them to broader reality, turn that temptation into a character flaw - the only reason they think that way is because they're giving in to their brain's defense mechanism and they can't handle the truth.
Defense mechanisms do exist, and sometimes it really is hard to explain a complicated concept without wrestling with various imprecise metaphors. But other times, it's hard to understand because it's not actually a good explanation and you're accurately noticing your confusion. And still other times, it's hard to understand because the simple explanation would sound something like "I want to sneak past your rational thought processes because I'm trying to manipulate you."