13 Comments

Thank you for this. This is the best thing I've read on SaaS pricing I've ever read.

Expand full comment
Dec 27, 2021Liked by Lenny Rachitsky

Thanks a lot for this post 🙏 Very helpful to understand high level/strategic pricing challenges and very actionable at the same time

Expand full comment

Great post! Very well explained the pricing ideology, helpful for early stage startups.

Expand full comment

Sharing this with my team as a pre-read before I host an internal workshop on pricing & monetization. Really insightful!

Expand full comment
Oct 27, 2020Liked by Lenny Rachitsky

Thank you Patrick and Lenny! As a FTF, pricing has always invoked anxiety for me. I tended to think that testing W2P with our user-base would drive irrecoverable churn given the user often has more leverage than the startup in early days. This post really helped me understand how to approach B2B pricing more methodically, and be confident about our value proposition.

Expand full comment

Thank you Lenny & Patrick for sharing the experience! Is there any experience on how to drive up the freemium user to become paid?

Expand full comment

Any suggestions/templates to get us started with the research to validate value metrics and willingness to pay?

Expand full comment

Such a good read and eye opener on many levels regarding SaaS pricing

Expand full comment

This is so helpful. We're trying to figure out our DTC membership pricing and it has confirmed some assumptions and also changed my mind on others. I'd love to see the spreadsheet applied to DTC. In any case, thank you!

Expand full comment
author

Good idea, will try to get to that someday.

Expand full comment

Are you suggesting A/B test pricing? I'd imagine something like that on a quarterly basis sounds great on paper but difficult to operationalize at scale.

Expand full comment

6. Should you end your price in 9s or 0s? Depends on your price point - chart illustrating this point has "spacer" in x-axis. Despite this, a great read! Huge thanks!

Expand full comment
author

Thanks for noting that! Will try to fix.

Expand full comment