58 seconds. That’s all the time that can pass at this dark store Dark stores are a term for retail grocery stores whose sole purpose is the fulfilment of pickup and delivery orders. They are typically located at the last few miles of the customer, are smaller than a typical grocery store, and stock a lower variety of products in exchange for sub-hour delivery times. dark store Dark stores are a term for retail grocery stores whose sole purpose is the fulfilment of pickup and delivery orders. They are typically located at the last few miles of the customer, are smaller than a typical grocery store, and stock a lower variety of products in exchange for sub-hour delivery times. —from receiving an order to picking items to packing to getting the order ready to go. Why? Because the order needs to reach the customer in under 10 minutes. Ideally, in eight minutes and 47 seconds—the company average.

There’s literally not a minute to waste on getting the delivery bag ready. That’s the premise Zepto—the hungry, new e-grocer in town—operates on. Eight-month-old Zepto’s backbone—its dark stores—use AI-enabled technology and data to maximise efficiency. 

Picture this: You place an order on Zepto, the system is notified and immediately assigns both a packer and a delivery rider for your order. Your packer—like others in the dark store—rushes through the aisles with a tablet in hand, and the tech informs them of where they need to head next to bag the next product in your order.

The racks, chillers, freezers are all arranged based on what customers are likely to order the most. You’ve ordered veggies? Packed. Next: Meat? Done. Bread, eggs, and milk are right next to the handover station exit. Also added. Your packer has managed all this in just over 50 seconds as they didn’t need to scan every item—all SKUs Stock keeping units is a term used by retailers to identify and track inventory. An SKU is a unique code consisting of letters and numbers that identify characteristics about each product, such as manufacturer, brand, style, colour, and size. SKUs Stock keeping units is a term used by retailers to identify and track inventory. An SKU is a unique code consisting of letters and numbers that identify characteristics about each product, such as manufacturer, brand, style, colour, and size.  are verified using Zepto software. It’s all bagged and good to go.

“It’s a play on technology and logistics,” comments Kabeer Biswas, co-founder at competitor Dunzo. 

Truly, technology seems to run the show at Zepto’s dark stores.