Don Brett’s Post

Congrats Dan Stack 🎉

eCommerce & CPG: The Role of Amazon 🎯 Great write up by the EMARKETER team. Fun Fact: (1) 🎉 40% & ~$500b — “Amazon will account for 40.4% of US retail ecommerce sales for a total of $491.65 billion this year, according to our February 2024 forecast.” Key Themes: (3) 🔐 7% — “Despite its ecommerce dominance, Amazon will make up just 6.6% of US retail sales, per our forecast. Amazon’s retail share will grow to 7.0% in 2025 as more spending goes to ecommerce.” 🔐 8 of 10 — “Over the next two years, Amazon’s market share will increase in 8 out of 10 product categories, per our forecast. Those two remaining categories are home improvement (due to established home-improvement retailers) and auto (due to Tesla and Carvana).” 🔐 14% vs 11% — “Among major US retailers, only Walmart is growing its ecommerce sales faster than Amazon at 13.6% compared with Amazon’s 10.5%. Walmart has Amazon outpaced in digital grocery specifically, which could pose an increasing threat to Amazon as the category matures.” #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

eCommerce & CPG Strategy: Leadership 👏🏼 LOVE this post from Justin Wright. Be sure to check his profile out and consider giving him a follow. Post below: 🔥🔥🔥 Integrity is getting harder to find. 24 ways to know if you have it: First, what integrity's not: Doing what's popular instead of what's right Acting differently in private than in public Saying one thing and doing another Letting fear dictate your decisions Taking credit for others' work Valuing success over ethics Hiding your mistakes Following the crowd Turning a blind eye Making excuses Blaming others Staying silent Integrity is: Transparency Ethical behavior Keeping your word Acting with courage Treating others fairly Owning your mistakes Respecting confidentiality Showing respect for others Admitting when you're wrong Standing up for what you believe Refusing to compromise your values Doing what's right, even when it's hard In a world that values success at any cost, integrity is the ultimate success. ➟ It's always doing the right thing. ➟ Not because someone is watching. ➟ But because it's the right thing to do. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

eCommerce & CPG Strategy: Paid vs. Organic Marketing 💥 Great visual by the Semrush team. Important to remember the objectives and goals of each, both paid and organic. Paid Social: (3) - Reach your followers - Target potential customers interested in your products or services - Increase awareness, leads, and sales Organic Posts (3) - Reach a large audience - Share content for free - Build relationships, community, and awareness #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

eCommerce & Strategy: Pattern & Impact for Others 🙏🏼 Less than a year ago, I joined a company (Pattern®), a team (John LeBaron, David Wright) and a culture….that uniquely aligned with my interests and abilities. One of the most interesting things I realized was how awesome the company was, yet an immense opportunity existed to spread the word of the brand — to help others, to enhance their capabilities and be a positive voice for change (knowledgeable, helpful, present). Pattern Fun Facts: (3) 💙 Pattern is the #1 (3P) seller on Amazon globally 💙 ~$2B — annual revenue 💙 ~30T — data points Amazon Fun Facts: (6) 🎯 $575B total revenue 🎯 $50B ad revenue 🎯 ~66% of consumers start their search on Amazon 🎯 ~61% of Amazon sales from 3P 🎯 33 unique categories 🎯 25k sub-categories If you are in need of any help with your eCommerce business, you have a friend to contact 🙌🏼. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

Pattern® & the Acceleration Summit: THE eCommerce Event (May 9th and 10th) As you all know, I joined Pattern® a little less than 1 year ago. Since then, I couldn’t be more pleased with the team, the mission….the rocket ship. This company is THE REAL DEAL. Below is a brief summary of a massive event that we are hosting. If you are involved in eCommerce, this is a show you can’t miss. Key Themes: (2) 🎉 Accelerate24 isn't your average summit, it's your ticket to engaging with industry thought leaders, brand experts, and data-driven ecommerce executives. This isn't just about learning – it's about transformation. Join us as we hear from the world’s most transformative minds OpenAI’s Mira Murati and Pattern®’s David Wright, along with so many more. 🎉 Picture this — You are immersed in interactive sessions, exclusive networking opportunities, and real-world case studies. This is where you'll discover how to turn challenges into opportunities and ensure your brand stays at the forefront of acceleration in an ever-changing landscape. Even take a moment to roll the dice at Casino Night – a night dedicated to fun, prizes, and networking. Fun Facts: (3) 💙 Accelerate24's mission is to propel your team, capabilities and brand to new heights. With deep dives into ad tech and global selling strategies, you can discover new ways for your brand to outperform the competition on online marketplaces and new high-growth channels, like TikTok Shop (Mike Westgate is going to be amazing). 💙 But it's not just about the technology – it's about the people. Accelerate24 brings together industry experts, brand leaders, and other luminaries to share strategies and experiences that will reshape your approach to ecommerce. (Jeopardy star Ken Jennings, True Classic’s Ben Yahalom, Bayer’s Ajay Sharma and Newell Brands’s Keith Archer, and on and on) 💙 Accelerate24 isn't just a summit – it's your pathway to success in the ecommerce industry. By connecting with industry leaders and diving into actionable insights, you'll accelerate your brand's growth and ensure it thrives in an era of constant change. Plus, I’ll be there. 🙂 If interested in attending, DM me — happy to offer a friends/family ticket discount. #ecommerce #accelerate24 #digital #transformation #branding #networking

eCommerce & Strategy: Growth 🙌🏼 Fun Fact: (2) 🎉 8% — US retail eCommerce sales will grow in 2024 🎉 4 — Categories will see above-average growth Categories: (4) 1️⃣ Apparel, Footwear, & Accessories 2️⃣ Health, Personal Care, & Beauty 3️⃣ Food & Beverage 4️⃣ Auto & Parts #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

eCommerce & Advisory: Job opportunity 🙌🏼 Great opportunity for the right person. We are growing, have a wonderful culture and some of the best people in the business. Our values: (4) 1. Team of Doers 2. Partner Obsessed 3. Game-Changers 4. Data Fanatics If interested, send me a note — I will connect you with the hiring manager (she is fantastic). https://lnkd.in/eUrvY6_h

Omni-Channel & eCommerce: Retail Media Playbook 🎒 Very informative summary of the retail media landscape by the team at Kearney (and friend Katherine Black 🚀). If you are reading this and are investing or considering investing in Retail Media, this is a highly recommended read. Fun Facts: (4) 🏓 2 year Trends - $250B: TTL Annual Brand Spend (flat) $135B Trade (-5% YoY), 54% of total $65B Digital (+6% YoY), 26% of total $35B Traditional (-1% YoY), 14% of total $15B Shopper (flat YoY), 6% of total 🏓 Annual CPG brand spend (25% of revenues) 🏓 +50% increase in sales: moving the brand from Page 2 to Page 1 🏓 +86% increase in sales: when brands get their brand in Top 10 search results Key Themes: (4) 🏸 “Retail media is an effective way to drive sales and conversion.” 🏸 “Getting this model right in the long term will require new operating models, better data transparency on CPG spend within the business, and new capabilities.” 🏸 “To grow media revenue, retailers will have to improve CPG relationships, offset trade dollars with brand funding, and coordinate their independent media units.” 🏸 “Strike while the opportunity is HOT. Online retail is changing the dynamics and requires retailers to market to different organizations in new ways to maximize media revenue.” If you would like a copy, happy to share. If not a connection, please send me a LI message. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #pattern #playtowin

eCommerce & Strategy: Mastering the Marketing Funnel 🎯 Great write up by Florian Decludt below. This applies to brands, solution providers and everyone in between. ❓Founder/CEO/Brand Leader: “Our leads aren’t closing” Me: “That’s because you don’t have a marketing funnel” The biggest mistake agency founders make is assuming that every lead is ready to buy their services on the spot. 💪🏼 Whereas in fact there are 3 types of leads: 1. Those who have a problem you can solve, but don’t know they have it (yet) 2. Those who know they have a problem you can solve, but still need more education on how to solve it. 3. Those who are actively looking for a solution. 💪🏼 That means you aren't talking to one audience, but to 3 audiences: - Audience 1 is top of funnel. They don't know they have a problem - Audience 2 is middle of funnel. They're casually looking to solve their problem. - Audience 3 is bottom of funnel. They're actively looking to solve their problems. The goal of your marketing is to move your top of funnel audience to middle of funnel, your middle of funnel audience to bottom of funnel and your bottom of funnel audience to your client database. 💪🏼 Therefore you need 3 separate marketing campaigns: 1. One highlighting the problem you solve (and why they should care about it) 2. One educating your audience about how to solve (and how not to solve) the problem. 3. One positioning your company as THE solution to the problem. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin