Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast🎙️
eCommerce: Driving ROI, Optimized Product Content Strategy📱💻📦 Stellar report out by the Profitero team, in partnership with Salsify and Vizit...summarizing key insights (~6k items) associated with critical digital shelf investments and corresponding ROI projection benchmarks. Content Fun Facts (3): 🎯 ~+45%-60%, average sales lift when brands improve content to meet category bestseller benchmarks for images and video on a product page 🎯 ~+20%-45%, average sales lift when brands fix non-compliant content 🎯 636, average # of daily content issues brands with 11+ products listed Content Key Themes (4): 🔑 1. Following the leaders on Content Pays Off 2. Fixing Non-compliant Content is Essential 3. Content is often at High Risk of being Wrong 4. Don’t overlook Image Quality — it Matters Content Strategy Playbook (4): 🧭 1. Start with the basics & prioritize 2. Monitor, Manage & Syndicate 3. Be smart with your investments 4. Stay ahead of What’s Next Happy to share if you don’t have a copy (7 pg). #ecommerce #digitalstrategy #digitalshelf #roimanagement #contentstrategy #donbrett #ECX
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Hi Don Brett looks very insightful! I'd appreciate a copy as well! Thanks a lot!
would like a copy if you can. thanks Don!
Great stuff! Would love a copy of the report as well!
Clémentine Marchet super helpful!!
Would love a copy please Don Brett
Great insights! I’d love a copy of this report, with any recent updates it may have!
Hi Don, a bit late on the request but could I get a copy of this report please? TY!
Great value, thanks for sharing - given the discreptancies between the categories we know that one size doesn't fit all and here again customizing per category is crucial
Global eCommerce
2yHi Don, I'd appreciate a copy please. Thank you,