FanDuel CEO Wants to Introduce More Women to Sports Betting
- FanDuel hosts fantasy league with female-focused sports outlet
- Sportsbooks’ marketing has been ‘very male-centric,’ Howe says
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A recent FanDuel ad features a character who appears often in commercials for sport-betting apps: a 20-something man staring nervously at his phone while following the final seconds of a game.
It’s an example of how sports gambling companies have largely overlooked women in their race to sign up users. Amy Howe wants to change that.