Philanthropy

Kimbal Musk Wants to Disrupt Philanthropy With the Big Green DAO

The decentralized autonomous organization is designed to get money into the hands of local groups that best know how to use it.

Kimbal Musk attends the Los Angeles Premiere of The Game Changers at ArcLight Hollywood in, 2019.

Photographer: Axelle/Bauer-Griffin/FilmMagic

When Kimbal Musk began telling the online cryptocurrency community in September that he was thinking of starting a crypto venture, he says, it urged him: “You gotta do a coin!”

Musk, who sits on the boards of Tesla Inc. and SpaceX, told them he wasn’t going to create a digital currency. But the crypto enthusiasts couldn’t understand. Their response would always be: “But you’re still doing a coin, right?”