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Kevin Durant Signs Deal to Promote Crypto Platform Coinbase
The NBA star is part of the industry’s push to go mainstream and lure new users.
Kevin Durant is the new face of Coinbase, a cryptocurrency trading platform.
Photographer: Ezra Shaw/Getty ImagesThis article is for subscribers only.
Basketball star Kevin Durant and his company Thirty Five Ventures have signed a multiyear deal with Coinbase Global Inc. to promote the cryptocurrency platform across his businesses.
As part of the arrangement, Durant will appear in advertising as a face of the brand. Coinbase will also link up with his sports site, Boardroom, for digital ads and sponsored content about crypto, and put money into Durant’s foundation to support his youth programs. Financial terms of the agreement were not disclosed.