Collecting
China’s Sneakerheads Chase 6,600% Returns Flipping Air Jordans
- Buzz over shoe reselling has made a unicorn out of Poizon
- Billion-dollar sneaker trade attracts U.S. sites StockX, GOAT
One of the hottest commodities in China right now is a pair of sneakers.
The SoleFly x Air Jordan 1 in black patent leather rocketed in value by 6,600% to a high of 75,999 yuan ($10,730) on the online marketplace Nice after its release in December. Only 223 pairs of Nike Inc.’s retro high-top were made for sale, according to online magazine Sneaker Files.