Some clever #superbowllvi promos from DraftKings Inc. that will drive enormous handle numbers. Most aggressive user campaign I've seen. Whereas FanDuel are business as usual, using the event itself to drive what will be an eye watering GGR. Are we all ready to be absolutely pulverized by #crypto and #sportsbetting ads? I'm here for it.
definitely dig it
My 15 Hottest Sports Betting Pick & Shovel Apps ⛏️ # 𝟱 Action Network The OG. Still as relevant as ever. But when you have 200+ staff (according to LI) and you were sold for $240M three years ago, I can't call you the hottest app in the game. You got more resources than Sheikh Mohammed. However, the app is still a beast. Great UX and branding. Easy to use. Integrates video, links to podcasts. Vibrant socials. Universal appeal. Fantastic reviews. The SEO is unbeatable (that's the prize for being a pioneer). And the app marketing is outstanding 👏 I regularly reference their Custom Product Pages in client briefs. Action can't do any more domestically. Just build it for Brazil, and then India, and buy lots of #Bitcoin 🤷🏼♀️ #sportsbetting #appgrowth #mobilemarketing - - - Enjoyed this freestyle 🎤? Follow me (James McLoughlin) & ring the 🔔
My 15 Hottest Sports Betting Pick & Shovel Apps ⛏️ # 𝟲 𝗕𝗲𝘁𝘁𝗶𝗻𝗴𝗣𝗿𝗼𝘀 (𝗯𝘆 FantasyPros) 5+ years old now (!) and a logical expansion from the highly successful FantasyPros team. Similar channels (YT/Twitter), similar content. Data-based betting 📊 The app is clean, easy to use, full of data visuals and does a great job executing freemium. There's enough snacks on the table but you really want to go behind the $9.99 paywall. I love that price point. You don't even have to think about it. 40k downloads in the last 90 days and they'll keep growing with the national adoption of sports betting. Great reviews. Reputable brand. As Jay-z will tell you, "you can't knock the hustle" and you can't critisize the feature set (props, odds, tracking, picks, community), but I can't spot how they overtake some of their competitors. One channel they are under-optimized on is Apple Ads and ASO. If only I could recommend an app growth agency 🤣🤣😅 Beyond that, intentional expansion has to be an option. Another would be B2B partnerships with sportsbooks, supplying them with bet-stimulating data that bettors can digest on the sportsbook partner app itself. 𝗧𝗟𝗗𝗥 BettingPros has all the bells, whistles and brand. And they'll continue profitably growing. Love their content marketing execution 👏 A worthy # 6. #sportsbetting #appgrowth #mobilemarketing - - - Enjoyed this freestyle 🎤? Follow me (James McLoughlin) & ring the 🔔
The Rebet, Inc. rocketship has launched 🚀 And it's a social sports betting sweepstakes circumventor 👏 Live in 47 states, and created by clever college kids in Dartmouth College Carson Hubbard / Isabella DiGiovanni Damn! I was playing Grand Theft Auto and drinking cheap vodka at 21, submitting assignments at 11:59pm. And at the same age, these guys have built a well-branded social sportsbook in one of the most competitive markets on the planet. Hats off 🎩🤏 There's some great brand materials in the market and 10,000+ downloads already. Circumventing gaming licenses will bring criticism but you have to admire the cojones. One to watch 🍿 #sportsbetting #sportsbiz #marketing - - - Enjoyed this? Follow me, hit the 🔔 James McLoughlin 🤠 You'll get notified on my next post.
My 15 Hottest Sports Betting Pick & Shovel Apps ⛏️ # 𝟳 WalterPicks Similar to Real Sports, this one is hard to rank. On one hand, it's predominately a football fantasy optimizer that helps you draft the perfect team and trade assets better than Sam Presti. Secondarily, it has player prop data and bet-tracking features. If the talented team feeds Walter 🤖 (their AI prediction model) more prop data and focuses on betting features over the summer, there is no ceiling. They had 439k+ Apple downloads in the last 12 mths. And most of that spike is around the season launch of football 🏈 Add more betting and more hoops, and you attract more dollars. (I love how I can type these sentences in 5 mins but know I'm sentencing four engineers and a JIRA jockey to 80hr workweeks all summer with these reckless strategic recommendations - what a marketing wanker 🤣) Nevertheless, bullish on Walter. Incredibly successful app. High ceiling. #sportsbetting #appgrowth #mobilemarketing - - - Enjoyed this freestyle 🎤? Follow me & ring the 🔔
I discovered a genius app developer team this week. Wow💰 Fitness22 They just build entrepreneurs differently in Israel. 28 apps. Less than 50 staff on LinkedIn. And two of their apps are absolute all-stars. The Workout Planner & Gym Tracker had 92,000 global downloads in March. And generated ~334K according to MobileAction That's their franchise app. But they have a Scottie Pippen too - Running Trainer. And a Luc Longley, and a Steve Kerr. Probably a Rodman 🪱 What I love about their strategy is that they make apps for specific subsegments. Pushups Abs Marathons Ketos Recipes Meal Planner Legs Butt 🍑 They could stuff all these features into a handful of apps but then you harm the ASO discoverability and the stickyness. For example, the user looking to build up their push-up max and work exclusively on their guns and chest with no equipment at home is going to search the app store for specific terms. Like, 'pushup challenge', 'pushup counter', 'push-up trainer' 'home chest workout' etc etc. All of your copy and creative can solve for that search so that you rank # 1 and convert at a high field goal %. Plus, with winners on the balance sheet already, they have the freedom to explore new segments without pressure. Bravo Fitness22. #fitness #health #appgrowth #mobilemarketing - - - Enjoyed this freestyle 🎤? Follow me & ring the 🔔
My 15 Hottest Sports Betting Pick & Shovel Apps ⛏️ # 𝟴 𝗢𝗽𝘁𝗶𝗺𝗮𝗹 Fresh from a rebrand with some of the coldest swag in the game 🥶🧢 I'm not sure how a rabbit 🐰 represents +EV betting or sharp player props. But I don't care. ~35,000 Apple downloads in the last 90 days. Love the web homepage, strong app UX and great product feedback. Thoughtful app store marketing too. One big area to improve upon (vs the tough competition) is social media. More influencer partnerships and short-form videos will continue their trajectory 📈 #sportsbetting #appgrowth #mobilemarketing - - - Enjoyed this freestyle 🎤? Follow me (James) & ring the 🔔
LinkedIn provides me with 70%+ of my leads. Here are my 2 tips to grow 🌱 The first is going to annoy you. 1. 𝗣𝗼𝘀𝘁. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆. Express your experience and domain expertise (in any industry) 4+ times per week. That's all it takes. Two hours a week. Give yourself six months to get an ROI (but you'll probably get serious opportunities within the first 90 days). It's tricky when you're an employee and trying to conform to the company brand, while creating yours. But don't let that excuse stop action. And don't pay to do a course on the perfect LinkedIn posting schedule. That's called procrastination. Post. 4 times per week. Start today. 2. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁. I exhaust my connection outreaches every week, shooting my shot at anyone relevant. CMOs are my target market but any expert in user acquisition, app marketing or sports betting gets an incoming from me. So do venture capitalists (never know when I'm going to launch my own app, but I have 200+ dream-funders that will be getting sent a crisp deck). And I started sending out connection requests 5+ years ago with 200 connections. Connect with peers and connect with leaders with more experience. Don't be scared. 𝗧𝗟𝗗𝗥 There are a dozen more tasks you can do but the 𝘗𝘢𝘳𝘦𝘵𝘰 𝘗𝘳𝘪𝘯𝘤𝘪𝘱𝘭𝘦 𝘪𝘴 𝘱𝘰𝘴𝘵𝘪𝘯𝘨. #linkedin #marketing - - - Enjoyed this freestyle 🎤? Follow me & ring the 🔔
CEO – First Sport Media
2yIt is probably impossible to escape from this. The streak continues and is fuelled richly.