Nothing says 'you' like your listening habits. And whether you proudly wear your Barry Manilow fandom on your sleeve or hide your love of early Taylor Swift albums, Spotify is celebrating your unique audio style with a new in-app experience.
The Only You global campaign provides fun features like your audio birth chart—"a musical meeting of cosmic proportions," according to a company blog announcement—and dream dinner party: choose three artists you'd invite to a meal, and Spotify will create personalized mixes for each to set the mood.
Dive even deeper into your music streaming habits to find out how you've musically traveled through different time periods, what you're inclined to listen to at certain times of the day, and the music and podcast genres that "sets your listening apart," the blog said. Complete the experience to receive new personalized playlists, housed in the Only You hub.
"Only You celebrates the unique ways in which eligible users listen, but we know that music is powerful in bringing people together. So alongside Only You, we're also rolling out a new personalized feature called Blend," Spotify revealed. Currently in beta, Blend invites two friends (with a Spotify Free or Premium plan) to merge their musical tastes into one curated playlist.
Mobile-only Blend updates daily, evolving over time based on the users' listening habits; identify how each friend has influenced the track choice via the adjacent profile picture. The goal, according to Spotify, is to make it easier for people to connect, discover, and share content.
Blend and Only You come on the heels of Wrapped, Spotify's personalized, annual wrap-up of the music and genres each member has listened to that year. Its algorithms tally how much time you spent listening to music, your favorites artists, and the tunes you had on repeat. It's tailor-made for social sharing and often makes a splash online each year from delighted (and horrified) listeners. Spotify said today that "fans can head to Spotify.com/OnlyYou to enjoy a Wrapped-esque shareable experience made especially for them."
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