Screentime
Old ESPN Stars Sign On With Gambling Ventures in New Media Push
To help build an emotional connection with customers, sports-betting apps are spending millions on well-known personalities.
Photographer: Andrew Harrer/Bloomberg
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For the past several years, sports-betting companies have been gobbling up commercial time during the breaks in all manner of sports programming. Now the sportsbooks are trying a new tactic — taking over the programming too.
“Rather than buy media or rent media, they’re saying, ‘Let’s create media,’” said Chris Grove, a partner at Eilers & Krejcik Gaming, an independent research firm.