Internet ‘algospeak’ is changing our language in real time, from ‘nip nops’ to ‘le dollar bean’

“Algospeak” is becoming increasingly common across the Internet as people seek to bypass content moderation filters on social media platforms such as TikTok, YouTube, Instagram and Twitch.

Algospeak refers to code words or turns of phrase users have adopted in an effort to create a brand-safe lexicon that will avoid getting their posts removed or down-ranked by content moderation systems. For instance, in many online videos, it’s common to say “unalive” rather than “dead,” “SA” instead of “sexual assault,” or “spicy eggplant” instead of “vibrator.”