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    Meesho plans 'price drop' amid e-tail discount scrutiny

    Meesho cofounders Vidit Aatrey (left) and Sanjeev Barnwal.

    Synopsis

    Company says not discounting products on platform; compliant with FDI rules

    Ecommerce platform Meesho, which has raised capital from investors such as SoftBank and Fidelity, has told sellers and suppliers in a communication earlier this week that it will give a “price drop” on its own in a sale event on Thursday.Meesho’s communication to sellers comes at a time when foreign-owned larger rivals such as Amazon India and Walmart's Flipkart are under scrutiny for discounts offered on their platforms.Described as "What's
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    The Economic Times