165 episodes

Interviews with world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product.

www.lennysnewsletter.com

Lenny's Podcast: Product | Growth | Career Lenny Rachitsky

    • Technology
    • 4.9 • 928 Ratings

Interviews with world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product.

www.lennysnewsletter.com

    Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

    Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

    Kunal Shah is one of the most well-known and admired product leaders in India. He is the CEO and founder of CRED, an Indian-based fintech startup valued at over $6 billion. Prior to CRED, he founded three other startups, including Freecharge, which he sold for over $400 million to Snapdeal. He has also been an advisor to India’s most influential organizations. In our conversation, we discuss:
    • The prevalence of successful Indian immigrants in top CEO roles across the tech industry
    • Why companies in India can grow DAUs but not ARPU—and what that means for building products for India
    • What most sets India’s market apart
    • Challenges and opportunities in the Indian market
    • The Delta 4 framework for building new products
    • Lessons from building CRED so far
    • The power of curiosity and second-order thinking
    • Lessons from failure

    Brought to you by:
    • WorkOS—The modern API for auth and user identity
    • Orb—The flexible billing engine for modern pricing
    • Dovetail—Bring your customer into every decision

    Find the transcript and references at: https://www.lennysnewsletter.com/p/kunal-shah-on-winning-in-india-second

    Where to find Kunal Shah:
    • X: https://twitter.com/kunalb11
    • LinkedIn: https://www.linkedin.com/in/kunalshah1/
    • Podcast: https://www.youtube.com/@CRED_club

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Kunal’s background
    (04:22) The Delta 4 framework
    (11:00) The success of Indian CEOs in the U.S.
    (19:55) Challenges and opportunities in India
    (23:04) DAUs vs. ARPU in Indian markets
    (25:50) The perception of time in India
    (27:55) The curse of focus in Asian markets
    (30:33) Challenges and opportunities in India (continued)
    (33:23) Lessons learned from building CRED
    (36:40) Profit pools can provide valuable insights into the values of a country
    (37:55) Founders’ role in company growth
    (39:55) Profitability and Indian business culture
    (43:24) Advice for staying positive amid criticism
    (44:41) The promising market in India
    (47:35) The power of curiosity
    (52:59) Who Kunal looks up to
    (55:31) Kunal’s favorite sources of content
    (58:42) Asking great questions
    (01:02:54) Contrarian corner: Wealth is nothing but storage of energy
    (01:05:26) Failure corner
    (01:08:57) Closing thoughts: Share your learnings
    (01:09:38) Lightning round

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.


    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    • 1 hr 18 min
    The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

    The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

    Emilie Gerber is the founder and CEO of Six Eastern, a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. In our conversation, we discuss:
    • Why, and when, getting press is worth your time
    • Common misconceptions about the impact press can have
    • The second-order effects of press
    • Which areas each publication (TechCrunch, Axios, The Verge, etc.) cares most about
    • How to craft your pitch
    • How to find and reach reporters
    • How pitching press is different from pitching customers
    • The effectiveness of direct communication through social media versus traditional press

    Brought to you by:
    • Sprig—Build a product people love
    • Eppo—Run reliable, impactful experiments
    • Vanta—Automate compliance. Simplify security.

    Find the full transcript at: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-pr-emilie-gerber

    Where to find Emilie Gerber:
    • Substack: http://onbackgroundintel.substack.com
    • LinkedIn: https://www.linkedin.com/in/emilie-gerber-59612230/
    • Website: https://sixeastern.com/
    • Email: hello@sixeastern.com

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Emilie’s background
    (04:56) The value of press and second-order effects
    (13:00) When press is not worth your time
    (17:01) Different publications and their suitability
    (25:36) Avoiding negative stories
    (27:23) Finding aligned podcasts and awards
    (31:12) Advice for reaching out to reporters
    (37:23) Controversial pitches
    (41:16) Avoiding category creation
    (43:26) Examples of pitches that have worked well
    (53:32) Pitching to Lenny
    (55:46) Effective pitching strategies
    (57:45) Improving pitch announcements
    (01:03:01) Press releases
    (01:07:06) Crafting a compelling story
    (01:09:43) Traditional press vs. newsletters, podcasts, and social media
    (01:15:50) Building a social media presence
    (01:17:51) How to get a Morning Brew feature
    (01:19:32) Advice on choosing a PR agency
    (01:22:25) Timing and budget for PR
    (01:25:39) Lightning round

    Referenced:
    • Perplexity: https://www.perplexity.ai/
    • Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?: https://www.fastcompany.com/90940453/lenny-rachitsky-newsletter-podcast-job-board-substack
    • 42-year-old brings in an average of $41,000 a month from his podcast and works on it just 5 hours a week: https://www.cnbc.com/2024/01/11/lenny-rachitsky-podcast-brings-in-more-than-500k-a-year-heres-how.html
    • How This Newsletter Writer Got More Than 300,000 Subscribers, and Now Makes “Significantly More” Than He Did at His Day Job: https://www.entrepreneur.com/starting-a-business/how-this-newsletter-writer-got-more-than-300000/447172
    • Business Insider: https://www.businessinsider.com/
    • Contraline: https://www.contraline.com/
    • Forbes: https://www.forbes.com/
    • TechCrunch: https://techcrunch.com/
    • Axios: https://www.axios.com/
    • Fortune: https://fortune.com/
    • Term Sheet: https://fortune.com/tag/term-sheet/
    • The Verge: https://www.theverge.com/
    • Wall Street Journal: https://www.wsj.com/
    • New York Times: https://www.nytimes.com/
    • Found podcast: https://techcrunch.com/tag/found/
    • Equity podcast: https://techcrunch.com/tag/equity-podcast/
    • VentureBeat: https://venturebeat.com/
    • Fast Company: https://www.fastcompany.com/
    • Clockwise: https://www.getclockwise.com
    • Shopify deleted 322,000 hours of meetings. Should the rest of us be jealous?: https://www.npr.org/2023/02/15/1156804295/shopify-delete-meetings-zoom-virtual-productivity
    • Shopif

    • 1 hr 33 min
    The happiness and pain of product management | Noam Lovinsky (Grammarly, Facebook, YouTube, Thumbtack)

    The happiness and pain of product management | Noam Lovinsky (Grammarly, Facebook, YouTube, Thumbtack)

    Noam Lovinsky has had a distinguished career in product, leaving an indelible mark at Facebook, YouTube, Thumbtack, and currently as the chief product officer at Grammarly. At Facebook, Noam helped establish the New Product Experimentation team; at Thumbtack, he was chief product officer; and at YouTube, he was one of the early product leaders overseeing the consumer experience. In our conversation, we discuss:
    • Challenges and lessons from reviving growth at YouTube and Thumbtack
    • Lessons from building Facebook’s New Product Experimentation team
    • Insights into Grammarly’s success
    • Knowing when it’s time to kill your project
    • Why diversifying your growth channels is critical
    • The power of visioning and storytelling in shaping product strategy
    • How to create space for innovation at large companies
    • The resilience and motivation of Grammarly’s team in Ukraine

    Brought to you by:
    • Whimsical—The iterative product workspace
    • Vanta—Automate compliance. Simplify security.
    • LinkedIn Ads—Reach professionals and drive results for your business

    Find the full transcript at: https://www.lennyspodcast.com/the-happiness-and-pain-of-product-management-noam-lovinsky-grammarly-facebook-youtube-thumbtac/

    Where to find Noam Lovinsky:
    • X: https://twitter.com/noaml
    • LinkedIn: https://www.linkedin.com/in/noaml/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Noam’s background
    (04:18) Noam’s lack of online presence
    (08:06) Lessons from YouTube: advocating for what’s best for yourself and the team
    (14:31) Prioritizing what’s best for the business
    (19:37) Knowing when it’s time to kill a project
    (21:47) Lessons from Thumbtack: diversifying growth channels and overcoming challenges
    (26:24) How Thumbtack turned growth around
    (31:44) Building Airbnb’s instant booking feature
    (35:28) Lessons from Thumbtack: team collaboration and product strategy
    (38:38) Lessons from Facebook: building the New Product Experimentation team
    (40:43) The importance of starting small and building community density
    (46:07) Advice for building a startup within a startup
    (48:52) Having an incentive system
    (49:34) Lessons from Grammarly: adapting to changing user needs and building for the masses
    (54:20) The scrappiness and profitability of Grammarly
    (56:56) The resilience and motivation of the Grammarly team in Ukraine
    (59:08) General career advice
    (01:01:02) When to pull back
    (01:02:58) Closing thoughts
    (01:03:56) Lightning round

    Referenced:
    • Substack: https://substack.com/
    • Hunter Walk on LinkedIn: https://www.linkedin.com/in/hunterwalk/
    • The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/
    • Salar Kamangar on LinkedIn: https://www.linkedin.com/in/salar-kamangar-5a059712/
    • Grammarly: https://www.grammarly.com/
    • Thumbtack: https://www.thumbtack.com/
    • FRED on YouTube: https://www.youtube.com/FRED
    • How Airbnb Proved That Storytelling Is the Most Important Skill in Design: https://www.inc.com/yazin-akkawi/the-surprising-technique-airbnb-uses-to-better-sell-an-experience.html
    • Google+: https://en.wikipedia.org/wiki/Google%2B
    • Marco Zappacosta on LinkedIn: https://www.linkedin.com/in/marcozappacosta/
    • Bryan Schreier on LinkedIn: https://www.linkedin.com/in/bryanschreier/
    • Whitney Steele on LinkedIn: https://www.linkedin.com/in/whitneydsteele/
    • David Shein on LinkedIn: https://www.linkedin.com/in/davidshein/
    • The magic of thinking big, by Lenny Rachitsky: https://www.mindtheproduct.com/the-magic-of-thinking-big-by-lenny-rachitsky/
    • What Seven Years at Airbnb Taught Me About Building a Business: https://www.lennysnewsletter.com/p/what-seven-years-at-airbnb-taught
    • New apps, new experien

    • 1 hr 9 min
    Product management theater | Marty Cagan (Silicon Valley Product Group)

    Product management theater | Marty Cagan (Silicon Valley Product Group)

    Marty Cagan is a luminary in the world of product. He’s the author of two of the most foundational books for product teams and product leaders (Inspired and Empowered), he’s the founder of Silicon Valley Product Group (one of the longest-running product advisory groups), and he’s almost certainly worked with more product leaders and teams than any human alive. Now he’s releasing his newest book, Transformed, which is sure to become a staple of tech-powered companies worldwide. Marty’s previous appearance on our show remains one of the most popular episodes to date. In this conversation, we discuss:
    • The rise of “product management theater”
    • Changes in the PM role post-ZIRP and the shift from growth to build functions
    • The disconnect between good product companies and online product advice
    • How over-hiring has created challenges in the product industry
    • The most important skills for PMs to build
    • How to know if you’re on a “feature team”
    • The potential disruption of product management by AI
    • Marty’s new book, Transformed: Moving to the Product Operating Model
    • Four new competencies required for successful product organizations

    Brought to you by:
    • Sprig—Build a product people love
    • Eppo—Run reliable, impactful experiments
    • Vanta—Automate compliance. Simplify security.

    Find the full transcript at: https://www.lennyspodcast.com/product-management-theater-marty-cagan-silicon-valley-product-group/

    Where to find Marty Cagan:
    • X: https://twitter.com/cagan
    • LinkedIn: https://www.linkedin.com/in/cagan/
    • Silicon Valley Product Group: https://www.svpg.com/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Marty’s background
    (04:46) His take on the state of product management
    (12:08) Product management theater
    (18:33) Feature teams vs. empowered product teams
    (24:48) Skills of a real product manager
    (29:27) The product management reckoning is here
    (32:05) Taking control of your product management career
    (34:59) The challenge of finding reliable product management advice
    (40:18) The disconnect between good product companies and the product management community
    (44:23) Top-down vs. bottom-up cultures
    (47:06) The shift in product management post-ZIRP era
    (49:44) The changing landscape of product management
    (52:05) The disruption of PM skills by AI
    (55:56) The purpose and content of Marty’s new book, Transformed
    (01:02:05) The product operating model
    (01:08:27) New competencies required for successful product teams
    (01:11:25) Marty’s thoughts on product ops
    (01:15:13) Advice for founders who don’t want product managers
    (01:18:06) Lightning round

    Referenced:
    • Transformed: Moving to the Product Operating Model: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336
    • Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
    • Empowered: Ordinary People, Extraordinary Products: https://www.amazon.com/EMPOWERED-Ordinary-Extraordinary-Products-Silicon/dp/111969129X
    • The nature of product | Marty Cagan, Silicon Valley Product Group: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/
    • Product Leadership Theater: https://www.svpg.com/product-leadership-theater/
    • Product Management Theater: https://www.svpg.com/product-management-theater/
    • Linear: https://linear.app/
    • How Linear builds product: https://www.lennysnewsletter.com/p/how-linear-builds-product
    • Brian Chesky’s new playbook: https://www.lennyspodcast.com/brian-cheskys-new-playbook/
    • Mamas, don’t let your babies grow up to be coders, Jensen Huang warns: https://www.theregister.com/2024/02/27/jensen_huang_coders/
    • Epic Waste: https://www.svpg.com/ep

    • 1 hr 25 min
    Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

    Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

    Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok. Prior to TikTok, Ray spent six years at Google helping scale Google Shopping globally. In our conversation, we discuss:
    • TikTok’s internal culture and core values
    • How TikTok’s product team operates
    • How working at TikTok is different from working at Google
    • How TikTok rolls out to new markets
    • TikTok’s core principle of “context, not control”
    • How their sales and product teams work together
    • Lessons (and mistakes) from building TikTok’s early go-to-market team
    • The importance of hiring for quality rather than quantity
    • Insights on being successful on TikTok as a creator, a business, and an advertiser

    Brought to you by:
    • WorkOS—The modern API for auth & user identity
    • Eppo—Run reliable, impactful experiments
    • OneSchema—Import CSV data 10x faster

    Find the full transcript at: https://www.lennyspodcast.com/inside-tiktok-culture-strategy-monetization-and-more-ray-cao-global-head-of-monetization-prod/

    Where to find Ray Cao:
    • LinkedIn: https://www.linkedin.com/in/jiayiraycao/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Ray’s background
    (04:55) Cultural differences between Google and TikTok
    (08:24) Fine-tuning the algorithm for different markets
    (12:15) Examples of fine-tuning the algorithm
    (15:11) Core principles and values of TikTok
    (19:34) Hiring at TikTok
    (21:38) Embracing the “always day one” mentality
    (25:09) Collaboration between teams
    (28:38) Amazon’s cultural influence
    (31:14) Setting up the product organization for speed and innovation
    (35:38) Building the go-to-market team
    (40:18) What makes people successful at TikTok
    (43:02) Thoughts on putting in long hours
    (44:40) OKRs and planning at TikTok
    (49:12) Tips for how to be successful on TikTok
    (53:49) Tips for advertising on TikTok
    (01:04:03) Getting started with TikTok Ads
    (01:08:42) Common mistakes to avoid with TikTok advertising
    (01:09:44) Ray’s favorite TikTok account
    (01:10:54) Where to find Ray

    Referenced:
    • TikTok: https://tiktok.com/
    • Google Shopping: https://shopping.google.com/
    • Eugene Wei’s blog: https://www.eugenewei.com/
    • TikTok and the Sorting Hat: https://www.eugenewei.com/blog/2020/8/3/tiktok-and-the-sorting-hat
    • How Netflix builds a culture of excellence | Elizabeth Stone (CTO): https://www.lennyspodcast.com/how-netflix-builds-a-culture-of-excellence-elizabeth-stone-cto/
    • Inside OpenAI | Logan Kilpatrick (head of developer relations): https://www.lennyspodcast.com/inside-openai-logan-kilpatrick-head-of-developer-relations/
    • Brian Chesky’s new playbook: https://www.lennyspodcast.com/brian-cheskys-new-playbook/
    • Lead with Context not Control: https://www.svpg.com/lead-with-context-not-control/
    • Shuba on TikTok: https://www.tiktok.com/@tiktokbrownchick
    • Duolingo on TikTok: https://www.tiktok.com/@duolingo
    • Duolingo leagues: https://duolingo.fandom.com/wiki/League
    • CapCut: https://www.capcut.com/
    • Amanda Talijan (silent baby item reviews) on TikTok: https://www.tiktok.com/@amanda_talijan/video/7321700482018233642

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.


    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    • 1 hr 12 min
    Making Meta | Andrew ‘Boz’ Bosworth (CTO)

    Making Meta | Andrew ‘Boz’ Bosworth (CTO)

    Andrew Bosworth—or Boz, as most people know him—is the chief technology officer at Meta and head of Reality Labs, the company’s augmented reality/virtual reality (AR/VR) organization, which he created in 2017. Boz joined Facebook in 2006 as their approximately 10th engineer, and in his 18-year tenure he built the original News Feed, Messenger, and Groups, as well as many early anti-abuse and infrastructure systems. At various times he has been the engineering director overseeing Events, Places, Photos, Videos, Timeline, Privacy, and more. Before Reality Labs, he ran the Ads and Business Platform product group, where he led engineering, product, research, analytics, and design, taking annual revenue from $4 billion to $40 billion in five years. Andrew currently leads Meta’s efforts in AR, VR, AI, and consumer hardware across Quest, Ray-Ban Meta glasses, and more. In our conversation, we discuss:
    • Stories from the early days of Facebook
    • Lessons from Meta’s downturn and recent turnaround
    • Meta’s culture of transparency
    • Boz’s thoughts on the Apple Vision Pro
    • Why communication is the job
    • Why you should regularly seek help from your manager
    • Lessons in setting incentives and avoiding their misuse
    • Why you should optimize for a variety in experience in your career
    • The importance of trusting your own expertise and not being swayed by external opinions
    • Stories of failures and personal growth

    Brought to you by:
    • Vanta—Automate compliance. Simplify security.
    • Eppo—Run reliable, impactful experiments
    • Explo—Embed customer-facing analytics in your product

    Find the full transcript at: https://www.lennyspodcast.com/making-meta-andrew-boz-bosworth-cto/

    Where to find Andrew Bosworth:
    • Facebook: https://www.facebook.com/boz/
    • Instagram: https://www.instagram.com/boztank/
    • X: https://twitter.com/boztank
    • LinkedIn: https://www.linkedin.com/in/andrew-bosworth-8247a01/
    • Website: https://boz.com/
    • Photography website: https://wardenshortbow.com/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • X: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:
    (00:00) Boz’s background
    (04:48) Fun facts about him
    (07:20) Early days at Facebook
    (11:11) Advice for founders
    (13:22) Leveraging leaders
    (19:27) Tips for communicating with managers
    (22:10) Transparency at Meta
    (27:01) The importance of clear guidelines
    (29:11) Involvement in the details
    (33:15) Building the News Feed
    (37:28) Passion and career growth
    (40:25) Exploring new opportunities
    (42:02) The value of variety in experience
    (45:01) Giving and receiving feedback
    (47:38) Boz’s tattoos
    (51:30) Communication is the job
    (01:00:47) Comparing VR headsets: Meta Quest 3 and Apple Vision Pro
    (01:10:41) Meta’s downturn and turnaround
    (01:16:10) Navigating org changes
    (01:20:43) Lessons from failure
    (01:26:33) Closing thoughts
    (01:29:57) Lightning round

    Referenced:
    • Reality Labs: https://about.meta.com/realitylabs/
    • Quest: https://www.meta.com/quest/
    • Ray-Ban Meta smart glasses: https://www.ray-ban.com/usa/ray-ban-meta-smart-glasses
    • Taekwondo: https://en.wikipedia.org/wiki/Taekwondo
    • 4-H: https://4-h.org/
    • David Copperfield’s website: https://www.davidcopperfield.com/html/
    • MC Hammer on Instagram: https://www.instagram.com/mchammer/
    • George W. Bush: https://www.whitehouse.gov/about-the-white-house/presidents/george-w-bush/
    • Fry’s Electronics: https://en.wikipedia.org/wiki/Fry%27s_Electronics
    • Association for Computing Machinery: https://www.acm.org
    • Get It Done: https://boz.com/articles/get-it-done
    • Patrick Stewart on X: https://twitter.com/sirpatstew
    • The FB Exec Practice That Changed the Way I Lead (about HPMs): https://livingos.substack.com/p/fb-exec-hpm
    • Mark Zuckerberg on Facebook: https://www.facebook.com/zuck
    • Chris Cox on LinkedIn: https://www.linkedin

    • 1 hr 42 min

Customer Reviews

4.9 out of 5
928 Ratings

928 Ratings

TallBrian ,

Game changer

I’m glad I found this

dgurl ,

Aspiring PM

I am transitioning into product management and this podcast is a key part of my education strategy to better understand the role, what is valued, and language.

Amirklein ,

Super insightful and informative, not to mention enjoyable!

Lenny has a really enjoyable way of interviewing and conversing with his guests. He asks and discusses topics in such a genuine manner that feels like you are an equal part of the discussion. He brings in such diverse and impressive guests who have absolute gold to share. The insights and information shared in this podcast is not only relevant to Product people but to people seeking to perform their best at their job as well as provide the most impactful and positive outcomes. There’s yet to be an episode where I walked away without gaining and applying something to my day-to-day work. Thanks Lenny for doing what you do, I literally get so excited every time you drop a new episode!

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