Search for Next ‘Squid Game’ Drives 30% Jump in Studio Santa

‘My Name’ producer gains by daily limit on No. 4 Netflix rank
Shares of Astory, firm behind zombie hit ‘Kingdom,’ climb 12%

WATCH: Netflix estimates “Squid Game” will create almost $900 million in value, according to figures seen by Bloomberg. Su Keenan reports.(Source: Bloomberg)

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By Youkyung Lee

October 17, 2021 at 11:29 PM EDT

Updated on

October 18, 2021 at 3:09 AM EDT

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A tiny production company named for Father Christmas is the latest beneficiary of a rally in Korean entertainment stocks, as investors scour Netflix Inc. hits for trading ideas following the success of “Squid Game”.

Seoul-based Studio Santa Claus Entertainment Co. surged by its 30% daily limit after its “My Name” series ranked No. 4 among Netflix TV shows as of Sunday, just two days after its release, according to streaming ratings firm FlixPatrol. Squid Game, Netflix’s biggest series launch ever, remains the top-ranked show globally.

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