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Lei Jia
Lei Jia
Verified email at kent.edu
Title
Cited by
Cited by
Year
A sweet romance: Divergent effects of romantic stimuli on the consumption of sweets
X Yang, H Mao, L Jia, MG Bublitz
Journal of Consumer Research 45 (6), 1213-1229, 2019
252019
The pet exposure effect: Exploring the differential impact of dogs versus cats on consumer mindsets
L Jia, X Yang, Y Jiang
Journal of Marketing 86 (5), 42-57, 2022
192022
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Articles 1–2