Welcome! I am an Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University.

My research interest lies in quantitative marketing with an emphasis on customer loyalty and online retailing. My most recent works study how subscription programs may reshape customers’ purchase behavior and how customers’ one-stop shopping preferences will affect retailers’ pricing and category management strategy. My research has appeared in Journal of Marketing Research.

Prior to joining SMU, I obtained a Ph.D. in Marketing from the Wharton School, University of Pennsylvania, and a B.A. and an M.A. in Economics from Tsinghua University.

Here is my CV.