The research-based marketing newsletter
Actionable insights from the latest scientific discoveries. Quick, 3-minute reads every Tuesday. For free.
Trusted by 27,342 other evidence-based marketers
Research from the best business schools in the world:
Actionable insights from the latest scientific discoveries. Quick, 3-minute reads every Tuesday. For free.
Trusted by 27,342 other evidence-based marketers
Research from the best business schools in the world:
Concise recommendations based on the latest research. Not flawed opinions.
Myth
For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.
Reality
For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.
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