Just about every Hollywood studio that's attempted to develop its own games has eventually given up on the effort, choosing instead to license its IP to outside game studios. It just seems like making film/TV is a fundamentally different skillset than developing games.
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You made it, you own it
You always own your intellectual property, mailing list, and subscriber payments. With full editorial control and no gatekeepers, you can do the work you most believe in.
And writing the names on labels. I don't miss it, but it brings me back to the days of programming the vcr to catch some obscure movie only that only ran overnight.