- Ariyh
- Posts
- How to encourage pre-orders
How to encourage pre-orders
If your launch is far away, use free gifts rather than discounts to encourage pre-orders (in one experiment they were 125% more effective). If it’s less than a week away you can use either.
Topics: Promotions | Product | Brand & Strategy
For: B2C
Research date: September 2021
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events