Adeyemi ("Ade") is co-founder and Managing Partner at Base10 Partners, an early-stage venture firm investing in the Automation for the Real Economy.
Get Paid However You Want: SaaS And Embedded Payroll Is Automating A $27 Billion Industry
There are hundreds of thousands of small to medium-sized businesses with employees in multiple states who are dealing with the complexities of complying with hundreds of different payroll laws depending on where each employee is located.
Food Supply Chain Automation Could Be A Bright Spot For Restaurants Amidst The COVID-19 Fight
With COVID-19 devastating restaurants across the US, food supply chain automation is a looming bright spot in their fight for survival.
Forget About SaaS: Software-as-a-Lender Could Be The Next Big Thing
SaaS companies have the opportunity to revolutionize small business lending. By leveraging the data they already have on their customers, SaaS companies serving SMBs could become lenders to the same customers they are selling their software to almost overnight.
'Siri: Please Buy Me A Nice Car On Facebook Messenger. A Red One'
Chatbots and mobile messaging services may soon be responsible for selling you things like shoes, a car, or even a home. Find out how services like Facebook Messenger, WhatsApp, Instagram Direct, and even text messaging are changing consumer buying interactions for the better.
Don't Be Fooled By TAM: Payments Unlock Giant Opportunities In Deceptively Small Markets
Total addressable markets for vertical software companies are a lot larger than investors think. By focusing on payments, investors can unlock billions of dollars of value in deceptively small vertical SaaS markets.