Contributions
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Here's how you can craft a winning digital marketing strategy for a global audience.
When you localize mobile, you have to go beyond the usual technical and device metrics. Mobile behavior and culture is different globally as well. If you want a successfully mobile-optimized marketing strategy that is truly local, you need local marketers that are familiar with actual phone usage, preferences, and habits in that region.
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Here's how you can craft a winning digital marketing strategy for a global audience.
Never localize without localizing the most important part - the talent. Find marketers with deep experience in the local market to drive your strategy, do not simply rely on research or focus groups conducted by a out-of-market team.
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What do you do if your CRM team is experiencing burnout?
If projects are falling behind or updates are less proactive, it's an early warning sign something is out of balance. You should check-in early and often with the team and let them know it's OK to feel burnout and not to hide it. The work will always suffer.
Activity
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The struggle of the Product Marketing Manager (PMM) role in our industry is very real right now. In preparing to launch PMM as our latest role on…
The struggle of the Product Marketing Manager (PMM) role in our industry is very real right now. In preparing to launch PMM as our latest role on…
Posted by Chris Toy
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I had 3 conversations this week (yes I talk to a LOT of marketers each week) with Growth Marketers who were all pretty sour on the future of the…
I had 3 conversations this week (yes I talk to a LOT of marketers each week) with Growth Marketers who were all pretty sour on the future of the…
Posted by Chris Toy
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I once talked to a CMO who compared the challenge of transforming a marketing department to the famous Indiana Jones 'switcheroo' scene. If Indy…
I once talked to a CMO who compared the challenge of transforming a marketing department to the famous Indiana Jones 'switcheroo' scene. If Indy…
Shared by Chris Toy
Experience
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Education
More activity by Chris
Since we launched MarketerHire in 2019 and across 30,000+ matches the #1 role being hired for has been: Growth Marketers. I have a love-hate…
Posted by Chris Toy
"How would you tell?" This is a key question every Hirer should ask themselves about every trait, skill, and requirement they put on a job…
Posted by Chris Toy
My post detailing 3 hot takes from two CMOs I spoke to last week caught a lot of attention and questions from marketers, so I went back to them to…
Posted by Chris Toy
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