What’s Possible We tend to believe that true innov

What’s Possible

We tend to believe that true innovators are a rare breed. But most people are quite capable of original thinking, and leaders can set them up for success by building a culture of nonconformity.

What Gets in the Way

Unfortunately, leaders often fail to do this because they have trouble moving past their flawed assumptions—for instance, believing that doing fewer things leads to better work, and that strong cultures squash originality.

What to Do

Give employees ways and reasons to generate lots of new ideas (being prolific actually increases quality). Have fellow innovators evaluate the ideas (they do the best job of predicting success). And strike the right balance between cohesion and dissent in your organization (you need both).

If there’s one place on earth where originality goes to die, I’d managed to find it. I was charged with unleashing innovation and change in the ultimate bastion of bureaucracy. It was a place where people accepted defaults without question, followed rules without explanation, and clung to traditions and technologies long after they’d become obsolete: the U.S. Navy.

A version of this article appeared in the March 2016 issue (pp.86–94) of Harvard Business Review.