BOB GILL ON GRAPHIC DESIGN: INEVITABILITY
From the book, “Graphic Design as a Second Language” by Bob Gill:
Inevitability
There’s nothing more embarrassing than a juggler who always looks as if he’s about to drop whatever he’s juggling.
By my standards, however difficult it is to make art, it should always look easy, never labored. That’s what I mean by inevitable.
After the curtain came down on a Paddy Chayefsky play, the person sitting next to me got up and complained to his wife, “what’s the big deal? I cudda written that.”
I assumed that what he meant, was that he was not aware of anything the playwright actually did. It was as if the playwright simply pressed the on button of a tape recorder, so that the characters in the play were so convincing, was its strength.
This is what I try for. I like the idea that if I’m successful, the guy who sat next to me that night, would have the same reaction to my work, as he did with Chayefsky’s.