DESCRIPTION

We’re a team of 55+, including product marketers, brand marketers, marketing strategists, customer insights leaders, creative directors, art directors, producers, visual designers, copywriters, stylists, fashion/content editors, channel leads (TikTok, twitch, Instagram, email, ads, etc.), and beyond, sitting in NYC, Seattle, Santa Monica (and lots of virtual locations!). Our team is filled with a wide range of personalities and backgrounds, including experts in video, influencer strategy, consumer behavior, large-scale 360-marketing campaigns, branding, merchandising, styling, and beyond who have come from backgrounds in retail, tech, print media, digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer. Many of our team members have been in the org for 5-10+ years, and we pride ourselves on creating an organization where marketers and creatives can build careers.

Key job responsibilities

As part of this expansion the Fashion Marketing & Branding is seeking a summer intern to work with The Drop marketing team to build a robust social media and editorial content strategy to reach and engage Millennial and Gen X shoppers on emerging social media channels and beyond. The person in this role will work with leaders and teams across Amazon including Creative, Tech, Social Media, Influencer Managers, Paid Social and Display advertising, and more, to learn and assess current challenges, successes and untapped opportunities with the Millennial and Gen X audience. You will dive deep into social media apps, fashion editorial sites, industry research studies, marketing tactics and playbooks and think big with bold ideas for The Drop marketing team to implement. You will stay on top of current digital trends, monitor, track and report feedback through research. You will consult weekly with your supervisor, a senior marketing professional and expert, who will provide regular feedback, guidance and resources while you conduct your research and learning agenda. At the end of this 12-week internship you will present a Social Media and Editorial Content Strategy and Roadmap to the Fashion Marketing & Branding Leadership Team for review and feedback.

A day in the life

Each day feels a little bit different on this team, as we produce and promote content for an exciting array of brands, products, experiences, and features. In addition to highlighting new arrivals, rising-star brands, and trending and most-loved product, we also accelerate the convenience of shopping for fashion by introducing customers to Prime Try Before You Buy, Personal Shopper, Luxury Stores, The Drop, virtual try-on experiences, and beyond. We challenge ourselves to produce bar-raising, engaging, and creative content – but above all else, we want to (1) make shopping fun and (2) tell stories we can be proud of.

About The Team

The Amazon Fashion Marketing & Branding team (amazon.com/fashion) is responsible for creating breakthrough marketing strategies and content to reach and resonate with today’s audience. We aspire to meet customers wherever they may be—on social media, on their phones and devices, across the site, in their inboxes—and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. We believe in people-first storytelling, including highlighting real customers and communities and celebrating what they’re wearing now. Our ultimate objective is to help customers feel like their best selves by making getting dressed that much easier.


Basic Qualifications

High School Degree

The ideal candidate is interested in fashion and social media, is customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment.


Preferred Qualifications

Passion for marketing, social media, and technology

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.


Company - Amazon.com Services LLC

Job ID: A1997442