15 Comments

Great post, Lenny!

I wonder where would you place Godin's Purple Cow among these approaches. It is kind of similar to Way #2 but a bit different in that it is a very product-centric approach. wdyt?

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For enterprise SaaS, apart from sales, any other channels or examples you could highlight?

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Lenny I was reflecting on this same question recently as we've just launched a very verticalized SaaS, for sports facilities. How do we help prospective customers discover our offering, without overspending on CAC or leveraging channels with no ROI / direct reach to a very specific group of buyers / users. The vertical challenge!!

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What about Facebook/slack professional groups? And professional events e.g. speakers or exhibits?

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