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Business News›Prime›Consumer›Dawn of a new era for designer apparel and fashion: Reliance, Aditya Birla continue shopping spree
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Dawn of a new era for designer apparel and fashion: Reliance, Aditya Birla continue shopping spree

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Dawn of a new era for designer apparel and fashion: Reliance, Aditya Birla continue shopping spree
Dawn of a new era for designer apparel and fashion: Reliance, Aditya Birla continue shopping spree
Collage by Sadhana Saxena

Synopsis

Aditya Birla Fashion and Retail and Reliance Retail, leaders of India’s organised market of ready-to-wear apparel, have been on an acquisition spree. They have been acquiring, wholly or partially, the biggest luxury brands in the country. How will this impact the industry? Will this make designer wear affordable for more customers in the future?

Manish Malhotra, House of Masaba, Tarun Tahiliani, Sabyasachi, and Anamika Khanna. These are just a few of the many designer brand names that have drawn the attention and money of two of India’s biggest business groups — Aditya Birla and Reliance. The business groups’ retail and fashion arms — Aditya Birla Fashion and Retail Ltd (ABFRL) and Reliance Retail Ltd (RRL) — over the past 24 months or so, have been on a shopping spree. Both the leading
( Originally published on May 06, 2022 )
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11 mins read, Last Updated:
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