The 2018 Auto Expo had an unusual showstopper. In the crowd of shiny, feature-loaded, chunky SUVs and cars, a concept electric scooter stood out for its specs and stunning design. As curious onlookers gathered around TVS Creon, many auto experts present at the venue gave a unanimous verdict: This could change India’s e-scooter landscape. From there on, TVS took two years to launch its first electric scooter, TVS iQube, in January 2020. But there
Business News›Prime›Auto + Aviation›TVS on an electric ride: startup-like behaviour, EV-focused verticals, a USD100 million acquisition
Electric vehicles
TVS on an electric ride: startup-like behaviour, EV-focused verticals, a USD100 million acquisition
Synopsis
A cultural shift is underway at TVS. The company has gone through some reorganisation to push electric two-wheelers. New verticals have been created for software and vehicle integration. It has also spent good money on acquisitions in the e-mobility space in Europe. But can TVS overcome its limitations in software capability and algorithm writing?
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