August 12, 2021

The New York Times Boosts Subscriber Experience With Launch of Subscriber-Only Newsletters

New Newsletters Offer Exclusive Access to Voices Like Tressie McMillan Cottom, Jay Caspian Kang, Kara Swisher, Peter Coy, Jane Coaston, Tish Harrison Warren and John McWhorter, Delivered Straight to Subscriber Inboxes

The New York Times today announced the launch of subscriber-only newsletters, a curated collection of more than 15 new and existing News and Opinion newsletters available only to Times subscribers. The exclusive portfolio includes new newsletters from a diverse set of voices including Tressie McMillan Cottom, Jay Caspian Kang, Kara Swisher, Peter Coy, Jane Coaston, Tish Harrison Warren and John McWhorter.

Alex Hardiman, chief product officer, The New York Times Company, said, “Now that The Times has passed 8 million subscriptions, our distinct and diverse newsletter portfolio represents the start of a larger investment in adding even more differential value to our subscriber experience.”

Now that The Times has passed 8 million subscriptions, our distinct and diverse newsletter portfolio represents the start of a larger investment in adding even more differential value to our subscriber experience.

The Times’s first set of email newsletters, including Today’s Headlines, DealBook and others, launched in the early 2000s. Twenty years later, nearly 15 million users read a Times newsletter every week, and the portfolio has grown to 50 emails, spanning a wide range of topics and interests that readers and subscribers care deeply about.

Kathleen Kingsbury, editor, The New York Times Opinion, added: “Our suite of Opinion newsletters will explore complex issues that matter most to our readers across topics like race, economics, language, technology and more. We’ve been tirelessly discerning in choosing these new writers to join our existing columnists, who are the leading voices in their coverage areas. Together, this group of talented and thoughtful journalists will offer our subscribers the deep analysis and fresh perspectives only available with The Times. And this is just the start.”

Together, this group of talented and thoughtful journalists will offer our subscribers the deep analysis and fresh perspectives only available with The Times.

Subscribers will be introduced to seven new Opinion newsletters in the coming weeks, with more expected to be added over time.

  • John McWhorter, a Columbia University linguist, will explore how race and language shape our politics and culture.
  • Kara Swisher, host of the Sway podcast, will open her notebook for readers to follow along as she tracks the changing power dynamics in tech and media.
  • Tressie McMillan Cottom, a professor at UNC Chapel Hill, will offer a sociologist’s perspective on culture, politics, and the economics of our everyday lives.
  • Tish Harrison Warren, an Anglican priest, will reflect on matters of faith in private life and public discourse.
  • Peter Coy brings decades worth of deep business and economics expertise to unpacking the biggest headlines.
  • Jay Caspian Kang, a wide-ranging cultural critic and New York Times Magazine contributor, will tackle thorny questions in politics, culture and the economy.
  • Jane Coaston, host of The Argument podcast, will offer context and analysis on the biggest debates in sports, politics and history.

Subscriber-only newsletters also feature reader favorites including On Politics, On Tech With Shira Ovide, On Soccer with Rory Smith, Smarter Living, Well, Watching, At Home and Away and Parenting; as well as viewpoints from celebrated Opinion columnists Jamelle Bouie, Paul Krugman and Frank Bruni.

Times readers who are not yet subscribers can continue to enjoy dozens of free newsletters including The Morning, DealBook and Breaking News Alerts, by signing up to receive them on NYTimes.com.

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