Meesho is building a livestreaming platform to counter Flipkart, Myntra
Meesho aims to do a Taobao, Alibaba’s influencer-led online shopping platform in China, with its livestreaming platform targeted at Tier-II and Tier-III India.
Synopsis
Meesho, for its livestreaming platform, is looking to bring on board influencers, who will have access to sellers and companies while Meesho plays the middleman and takes a cut from the proceeds of a sale.
Mumbai | Bengaluru: Social commerce platform Meesho is building a livestreaming platform to increase its portfolio of value-added services, people aware of the matter told ET.The service will be offered to sellers on the platform for a charge, one of them said.“Livestreaming will be a big part,” the person said. “If you onboard enough influencers on your app, they do the selling for you. You don't need marketing and branding to do the selling
Get Unlimited Access to The Economic Times
