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    No exaggeration, not a currency: Crypto industry in a fix over Ad guidelines

    Illustration: Rahul Awasthi

    Synopsis

    Caught between a market selloff and uncertain destiny, the local cryptocurrency industry is trying to escape the stigma that has divided policy makers and put off the Reserve Bank of India.

    No cryptocurrency advertisement would compare cryptos with other regulated assets, claim that 'understanding crypto products is so easy that consumers don't have to think twice about investing,' or feature cryptos as a solution to any 'money problem.' The ads would refrain from making 'exaggerated or unwarranted claims,' and add a disclaimer which could read as, "Crypto products are currently unregulated and subject to market risk. Please seek
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    The Economic Times