‪Junbum Kwon‬ - ‪Google Scholar‬

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Junbum Kwon

Junbum Kwon

Lecturer of Marketing, University of New South Wales

Verified email at unsw.edu.au - Homepage

Marketing Content Analysis Topological Data Analysis Emotion Analytics Text Picture Video Mining Variable Selection


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Multiresponse optimization through a new desirability function considering process parameter fluctuation JB Kwon, JS Lee, SH Lee, CH Jun, KJ Kim Journal of the Korean Operations Research and Management Science Society 30 …, 2005	7	2005
Detecting Potential Product Segments Using Topological Data Analysis A Goldfarb, J Kwon, T Snider, D Ringel	1*
Essays in Advertising Messages, Mass Media, and Product Positioning JB Kwon University of Toronto (Canada), 2017		2017
Multiresponse Optimization through a Loss Function Considering Process Parameter Fluctuation JB Kwon, JS Lee, SH Lee, CH Jun, KJ Kim Journal of Korean Institute of Industrial Engineers 31 (2), 164-172, 2005		2005
Can an Advertising Message Impact the Content of Mass Media? An Examination of the Dove Campaign for Real Beauty J Kwon, G Avi

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