Skip to navigationSkip to contentSkip to footerHelp using this website - Accessibility statement
Advertisement
Street Talk

Jarden tapped for Vinomofo IPO

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Online wine retailer Vinomofo’s float plans are out of the bottle.

Vinomofo was set up in 2007 in the garage of brothers-in-law and wine lovers Justin Dry and Andre Eikmeier, and launched in 2011. 

As revealed by Street Talk, the 10-year old business has mandated investment bank Jarden Australia to help prepare it for an initial public offering and ASX listing, to launch in the first half of this year.

It is understood the company would seek to raise between $100 million and $150 million for the IPO, which would imply a $250 million-odd market capitalisation.

This column also first reported that Vinomofo was eyeing off the ASX boards in August last year, when it had Macquarie Capital’s bankers at hand to handle the float.

However, a bit has changed since then.

Advertisement

Not only has Jarden subbed in for Macquarie, but Vinomofo has a new CEO in Paul Edginton, who was the chairman of its board before stepping into the chief executive role in January this year.

Former CEO, co-founder and 20 per cent owner Justin Dry moved into a newly-created chief entrepreneur position as part of the change.

The company also drafted in two new board members; Hotel Property Investments director Giselle Collins and former chief executive of national broadband company Internode Patrick Tapper.

Vinomofo is also understood to have grown its customer base from about 70,000 halfway through last year, to 77,000.

The company is one of the bigger players in Australia’s $325 million a year online wine market and sources its bottles from about 150 wine producers globally. It was set up in 2007 in the garage of brothers-in-law and wine lovers Dry and Andre Eikmeier, and launched in 2011.

Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones. Email Sarah at sarah.thompson@afr.com
Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Connect with Anthony on Twitter. Email Anthony at a.macdonald@afr.com
Tim Boyd is a journalist, based in Sydney, who writes for the Street Talk column. Connect with Tim on Twitter. Email Tim at tim.boyd@afr.com

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More