The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon.com Inc. has acquired Selz, a Sydney-based e-commerce platform that helps small businesses create their own websites much the way Shopify Inc. does.
Selz founder and chief executive officer Martin Rushe announced the acquisition in a blog post: “We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs. Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates.”
Amazon spokeswoman confirmed the acquisition, but no terms were disclosed.
The acquisition signals Amazon’s interest in letting small businesses use their own websites rather than trying to direct all their traffic to its marketplace, where merchants pay commissions on each sale as well as delivery fees. Shopify is popular among many online sellers because the Canadian company gives them more control over the customer experience.
ADVERTISEMENT
Shopify shares slipped less than 1% on Tuesday.
News of the blog post, made a month ago, was reported earlier by Geekwire.
By Spencer Soper
Sales fell in the retailer’s first quarter, but were up at 50 stores where new ideas are being tested. CEO Tony Spring tells BoF he’s just getting started.
Central to global jewellery brand Pandora’s growth strategy is a creative process that leverages customer behaviour and more sustainable innovation. BoF hears from creative directors Francesco Terzo and A. Filippo Ficarelli to understand their ambitions.
Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.
Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.