Surviving and Scaling Post-iOS14

$1,297 or 3 monthly payments of $432.33

Surviving and Scaling Post-iOS14

This course is everything you need in order to scale budget (and revenue) profitably and efficiently, even in a post-iOS14 era. From strategy and high-level thought processes to tactical implementation, including reporting dashboards, optimization, testing, the phases of scaling, creative needed to scale, and so much more, you'll finish with the knowledge you need to start scaling your ad accounts. This course also comes with a bonus module on how to scale profitably in Q4, complete with a projection worksheet to help you plan for the best BFCM yet. With more than 4.5 hours worth of content broken up in to easily digestable modules and 158 presentation slides, the value of this course is truly priceless.

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Why buy this course?

Topics Covered

Course Outline & Class Takeaways

What do we mean by scaling?
Horizontal vs. Vertical scaling
Challenges ad buyers face while scaling (and how to beat them)
Steps to scaling success
Biggest scaling misconceptions
Budget allocation while scaling
How scaling has changed post-iOS14 (and what's still the same)
Components needed to successfully scale (in addition to what's needed in the ad account)
The tech side of scaling: AEM, CAPI, ATT, etc.
Scaling in Phases: 0 to 5
Optimization while scaling post-iOS14: how to ensure your ads are profitable
Testing while scaling post-iOS14
How to scale with good creative
Using landing pages to scale ads successfully
Using SMS to scale ads successfully
Using email to scale ads successfully
Scaling during Q4
Q4 & BFCM post-iOS14
Keys to a successful 2021 BFCM & Q4

Course Also Includes

Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars with updates on changes to Facebook and Instagram ads you must know.
Interviews with industry experts including: Jeremiah Prummer, Anarav Sareem, Josh Behr, Eric Alred, and the team at Homestead Studio.
Resources including: Google Data Studio Custom Dashboard, Supermetrics Custom Dashboard, UTM worksheet, & a BFCM Projections Worksheet

Surviving and Scaling Post-iOS14 Introduction

Course Offerings Overview

7 mins
26.3 MB

Preview

Welcome To Scaling & Surviving in a Post iOS14

7 mins
260 MB

What is Scaling?

What is Scaling

9 mins
68.3 MB

General Challenges With Scaling

18 mins
150 MB

Changes in Scaling: Now (post-iOS14) vs. Then (pre-iOS14)

Changes In Scaling Then vs. Now

19 mins
160 MB

Google Data Studio Custom Dashboard: Set-up Walkthrough

10 mins
109 MB

Supermetrics Custom Dashboard: Setup Walkthrough

8 mins
115 MB

Supermetrics Custom Dashboard

Google Data Studio Custom Metrics Dashboard

How to navigate AEM, ATT, and CAPI while Scaling

29 mins
193 MB

The Phases of Scaling

From preparing to scale to a fully scaled account, follow these steps to get your ad account to an efficient and profitable amount of spend, as well as what else to look at (and prepare) from a business standpoint while scaling.

Scaling Phase 0

7 mins
53.1 MB

Scaling Phase 1

6 mins
46.3 MB

Scaling Phase 2

2 mins
10.3 MB

Scaling Phase 3

1 min
5.84 MB

Scaling Phase 4

2 mins
6.78 MB

UTM Code with Dynamic Reporting for GA

The soft metrics to guide your Facebook ad optimizations right now

Optimization while Scaling

Optimization While Scaling

3 mins
17.7 MB

6 steps to get started with UTMs on Facebook ads

Case Study: Post-purchase Surveys and Scaling

Case Study: Jeremiah Prummer of KNO Commerce

19 mins
110 MB

Testing while Scaling

Testing Intro

3 mins
95.5 MB

Testing While Scaling

12 mins
72.9 MB

Ad Creative while Scaling

Creative Intro

2 mins
65.1 MB

Creative and Scaling

5 mins
82 MB

How to Social Proof your Facebook Ads

Landing Pages: Mapping your Route

Landing Page Intro

2 mins
53.4 MB

Landing Pages and Scaling

2 mins
11.6 MB

Landing Page testing with Aanarav Sareem

20 mins
238 MB

Bidding while Scaling

Bidding While Scaling

4 mins
21.3 MB

Scaling with Multiple Channels

Scaling doesn't happen on Facebook & Instagram ads alone. To truly scale effectively, efficiently, and profitably, brands must scale through ads, of course, but also through their email marketing, SMS marketing, Google ads, Snap/TikTok/YouTube ads, influencer marketing, and more.

Conversation with Homestead Studio on SMS & Scaling

4 mins
88.6 MB

Scaling and SMS

15 mins
116 MB

Email and Scaling With Josh Behr

12 mins
166 MB

Scaling and Email

8 mins
73.5 MB

Scaling with Multiple Channels With Eric Alred

16 mins
305 MB

Q4 Mastery in 2021 while Scaling

Q4 Mastery and Scaling

11 mins
93.9 MB

BFCM Projections Worksheet Walkthrough

12 mins
91 MB

BFCM Projections Worksheet

Q4 Optimization Webinar Replay

In the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it's occurring right now.

Topics include:

The RCABP process and updates as it relates to Q4 2021
Optimizing with MER and ROAS
Optimizing with UTMs (and how to pull the report)
Optimizing with AEM, ATT, & CAPI (technical walk-thru)
- How we're navigating data loss
Optimizing with creative
Optimizing with exclusions
CBO vs. ABO in Q4
Optimizing with manual bidding in Q4
Optimizing with FB & IG Shops
Optimizing with other advertising platforms
Optimizing during the Black Friday/Cyber Monday timeframe

Q4 Optimization Webinar.mp4

(1h 05m 53s)
274 MB