The New York Times Reaches 1 Million International Subscriptions

The New York Times now has more than 1 million digital news subscriptions outside the United States, an all-time record for the Company, with more than 8.3 million paid subscriptions to The Times as of the end of Q3 2021.

The Times had previously announced an ambition to grow its business to more than 10 million subscriptions by 2025, with 2 million of them outside the United States. Digital subscriptions have grown rapidly, with more subscribers turning to The Times for deeply-reported international coverage, live briefings, tracking maps, and visual journalism, driven by a subscriber-first business strategy to invest in high-quality, trusted independent journalism.

More international readers turned to The Times in the past year than ever before, as readers sought out deeply-sourced investigations, on-the-ground global reporting from the front lines of Afghanistan, the coronavirus pandemic, comprehensive U.S. election analysis, striking accounts from the Capitol siege and Black Lives Matter movement, and The Times’s multifaceted coverage of climate change, technology, politics, and culture, taking on dimensions across many coverage desks.

As a result, from 2019 to the end of 2020, international audiences almost doubled, with subscribers now in 232 countries and territories worldwide.

The New York Times has invested heavily in engineering, marketing and technology capabilities over the past decade to reach new international readers at scale, alongside investment in new forms and product experiences, such as audio, data visualization and reconstruction, games, cooking and documentaries, paving the way for new audiences to discover inspiration and entertainment beyond breaking news and investigations.

Today there are more Times journalists outside the United States than at any point in the company’s history, based in growing newsrooms in London and Seoul and more than 30 bureaus worldwide. The international report is more ambitious than ever, dominating the biggest breaking news stories and many of the longest-running storylines of our time, with subscriber support providing Times reporters the resources they need to create important, impactful journalism without fear or favor across the world.

The New York Times leads the 100k Club, a quarterly table compiled by Press Gazette which ranks global publishers and publications by their digital-only subscriber numbers.