I’ll decide if brands are fit to advertise with GB News, says Andrew Neil

Andrew Neil said he resented the accusation that a channel he chaired would “peddle hate”
Andrew Neil said he resented the accusation that a channel he chaired would “peddle hate”
YUI MOK/PA

Andrew Neil has threatened to ban advertisers from his GB News channel after 11 brands said that they were pausing their campaigns until they had reviewed its content.

The channel’s chief presenter issued the warning in an exchange on Twitter with Greg Jackson, the chief executive of Octopus Energy, who said that he wanted to watch the channel before permitting further adverts to appear on it.

Jackson wrote to Neil: “Actually Andrew, I’m watching your interview with Rishi [Sunak, the chancellor] right now. As per my message, we didn’t boycott — I wanted to see the channel and am true to my word.”

Neil responded: “How many other channels have you watched before deciding to advertise? I will be looking at brands to decide if