Special report | The food stall
The importance of "omnichannel" strategies
Reports of the death of the supermarket have been exaggerated
EARLY THIS year Marc Lore, an entrepreneur who led Walmart’s digital counter-attack against Amazon, announced that he was stepping down from the world’s biggest physical retailer. Many of his responsibilities have been picked up by Casey Carl, recently appointed Chief Omni Strategy Officer at Walmart. It’s an unusual title. “They ran out of characters,” Mr Carl quips. Omni stands for omnichannel, and though not a pretty word, it signifies a lot.
This article appeared in the Special report section of the print edition under the headline “Omnivores”
From the March 13th 2021 edition
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