Vodafone shares rise on report of stake acquired by activist Cevian

Cevian was said to be seeking to encourage Vodafone to pursue consolidation in Europe, where it is seen to have been held back by competition in markets such as Italy, Spain and Portugal.

General view of a Vodafone store in Cambridge.
Image: Vodafone is due to publish quarterly results later this week
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Vodafone shares have climbed after reports that an activist investor has bought a stake in the mobile giant.

The London-listed stock was 4% ahead in early trading after Cevian Capital was said to have acquired an undisclosed chunk of the company to encourage it to lead a consolidation drive in Europe.

That would be welcomed by analysts and investors, who have seen Vodafone's share price languish over the past couple of years, held back by competition in markets such as Italy, Spain and Portugal.

Vodafone five-year share price chart
Image: Vodafone's share price has languished in recent years

The group's chief executive Nick Read has previously made the case for consolidating the number of players in such markets.

He argues that being allowed by regulators to do so would improve returns, encouraging investment and therefore boosting connectivity.

In the past, authorities have sought to protect consumers through healthy competition with four or five players in each market jostling to keep prices low.

The Financial Times said Cevian, Europe's largest activist fund, wanted Vodafone to be more aggressive in driving
consolidation in markets such as Spain, Italy and the UK.

More on Vodafone

Reuters reported earlier this month that Vodafone and Iliad were in talks to combine their businesses in Italy.

Cevian's interest in Vodafone - which is due to report third quarter results on Wednesday - was first reported by Bloomberg.

Logos of 5G technology and telecommunications company Vodafone
Image: Cevian reportedly wants Vodafone to be more aggressive in driving consolidation in some European markets

Victoria Scholar, head of investment at Interactive Investor, said: "Vodafone's disappointing share price performance, shedding nearly 25% since the pre-pandemic peak lays bare the extent to which an abundance of competitors in some of its key markets such as Italy and Spain have inhibited its ability to keep up with the FTSE 100.

"Unless drastic action is taken to overhaul Vodafone, the stock looks set to continue to underperform the FTSE 100, at a time when the UK market is looking increasingly compelling from a valuation perspective, having underperformed other global indices since Brexit."

The involvement of activist investors with key British listed firms has become increasingly prominent recently, with Nelson Peltz's Trian Partners reportedly building a stake in Unilever and Patrick Drahi now owning 18% of BT.