Eight years ago I joined a tiny fintech company with 15 people that no one had really heard of. Plaid was fresh out of beta with a grand vision for enabling people to toggle between banks and financial experiences as easily as they could switch phone carriers.
Plaid's consumer-permissioning infrastructure went on to enable thousands of companies and millions of people, all looking for better financial products. This ecosystem now includes the company I co-founded and am running, Creative Juice. Juice provides small business banking and tools to creator businesses – a segment that traditional financial institutions don't serve. Like many new financial companies and experiences, Plaid makes Creative Juice possible.
As its first business exec, I joined Plaid to "figure out" how to work with banks. I quickly realized that in order to survive, Plaid needed what most companies shy away from -- government regulation. The Consumer Financial Protection Bureau's Director took a meeting with our then tiny little company and he began to understand the implications of enabling consumer permissioned data. And importantly, of protecting it.
With Plaid, consumers gained choice. Consumers could choose to securely permission their data into financial products and experiences outside the walls of traditional financial institutions. They could automate savings in apps like Acorns, securely link and fund new banking or investing accounts, and visualize their data in new and interesting ways to identify spending patterns, among other things. Open banking unlocked the incumbent hold on their users.
And importantly, open banking made legacy financial institutions better. Traditional FIs innovated for fear of "fintech eating our lunch". Overdraft fees came down. Mobile apps launched. Banks adopted consumer-friendly features like automated savings, early ACH deposit, and faster money movement.
Almost a decade after we began our journey to enable open banking in the US, the CFPB is getting ready to release its final rule on Section 1033 of the Dodd-Frank Act, codifying these consumer protections and rights. I fully expect this rule to protect consumer choice and innovation while also enabling safety and soundness.
We need more of this balance. When regulators underregulate, the consequences are obvious - we experience predatory mortgage products and hidden fees. But when regulators overregulate, the consequences are equally dire but hidden - large financial institutions can safely sit on their profit pools protected from the threat of innovation, ultimately harming consumers.
I worry that without balance, even if unintentionally, regulators are slowly chipping away at fintech and innovation in favor of the traditional players.
S. 1033 gives consumers open banking and choice. Let's make sure we also give them options.
Kudos to these open banking warriors (and so many more!) 👉 John Pitts Jonah Crane Melissa Koide Dan Quan Steve Boms Linda Jeng Jo Ann Barefoot
Partner at PruVen Capital (Investing in FinTech & InsurTech | Digital Health | Enterprise IT)
3yCONGRATS Sima! How awesome.