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Elon and user growth. In perhaps tech’s biggest story of the year, Twitter agreed to sell itself to Elon Musk for $44B this week. Behind the headlines, Twitter is still a relatively small social network. In 2019, the company stopped reporting monthly active users (which had plateaued at 330M in Q1’19) in favor of “monetizable DAU” — or daily active users it can advertise to, which reached 229M (beating analyst estimates of 226M) in Q1’22. By comparison, Facebook counted nearly 2B DAUs and Snapchat 332M in the quarter. Before Musk’s takeover bid, Twitter execs set an aggressive plan to grow daily active users to 315M by the end of 2023. Musk will have his hands full.
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