About
I’m a visionary leader driven by a passion for creating transformative solutions in the…
Articles by Greg
Contributions
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What are the most common software design mistakes and how can you avoid them with mentoring?
If you think your first design is the right one, then you’ve already failed. Start knowing the goal is to learn as much as possible as fast as possible to then make changes to your prototype. Consider everything to be a working prototype and able to adapt.
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What are the most effective ways to conduct guerrilla user research?
The other day I combined two techniques that I would classify as Guerrilla research. I walked into an event where we had a large booth footprint but noticed our branding was very much missing or understated. As a sponsor of the event I wondered if people would find the booth. I decided to play the role of an attendee and located an event staff person, clearly identified by her attire. I asked where the booth was for our company and followed her around as she desperately tried to find the booth and eventually gave up. I learned two things: my badge, which identified me as an rep of my company, played no role in the engagement, and two, in fact our branding made it very difficult to find us. Simple tools and immediate feedback.
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What challenges do you face when testing graphics and how can you overcome them?
We work with very complex 3D geometry where precision cannot be compromised. To solve for this, we had to invent an HLOD system that could deliver performance without sacrificing precision. We tested with many sample models to find the right balance. This approach of breaking the model into various LODs was key.
Activity
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Congratulations to our Singapore University of Technology and Design (SUTD) #MArch graduating class for their graduation exhibition on May 2nd! Our…
Congratulations to our Singapore University of Technology and Design (SUTD) #MArch graduating class for their graduation exhibition on May 2nd! Our…
Liked by Greg Demchak
Experience
Education
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Massachusetts Institute of Technology
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In depth study of pre-fabricated residential architecture. Proposed new systems for automation using web-based interfaces and parametric models.
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Built so many models...
Licenses & Certifications
Publications
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Autodesk Project Chicago
In 2007, the Project Chicago: Green Building Research team investigated how modeling, analysis, and sustainable validation could converge into an improved design process. See how an instant and interactive means to evaluate innovation, water, energy, indoor environmental quality, and carbon footprint elements could give designers an immediate sense of the results of different design scenarios.
Other authorsSee publication -
mastering revit architecture 2010
global
As Autodesk's fastest-growing software package, Revit Architecture offers a new version that will require Revit users of all areas of expertise—architects, project managers, designers, contractors, and building owners—to learn new skills. As the only complete tutorial and reference for the newest version of Revit software, this book provides you with a hands-on look at the Revit interface, explores key modeling principles, looks at design options and features, and shows how to best present…
As Autodesk's fastest-growing software package, Revit Architecture offers a new version that will require Revit users of all areas of expertise—architects, project managers, designers, contractors, and building owners—to learn new skills. As the only complete tutorial and reference for the newest version of Revit software, this book provides you with a hands-on look at the Revit interface, explores key modeling principles, looks at design options and features, and shows how to best present designs, and discusses proven workflows and best practices. The in-depth discussions, real-world examples, and detailed tutorials are drawn from the author’s professional experience using the program.
Other authorsSee publication
Patents
Projects
More activity by Greg
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Headed to AIA 2025 in Boston? Let’s connect. Motif is proud to be at the forefront of the next generation of BIM—what we call BIM 2.0. Built in…
Headed to AIA 2025 in Boston? Let’s connect. Motif is proud to be at the forefront of the next generation of BIM—what we call BIM 2.0. Built in…
Liked by Greg Demchak
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Architecture Before CAD and BIM 🎨🤖 Before computers took over the drawing board, architecture was crafted entirely by hand. Architects and…
Architecture Before CAD and BIM 🎨🤖 Before computers took over the drawing board, architecture was crafted entirely by hand. Architects and…
Liked by Greg Demchak
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From pencil to masterpiece—every sketch sparks inspiration! 🖌️✨ Prompt: Architectural sketch of apartment buildings on the water, with people…
From pencil to masterpiece—every sketch sparks inspiration! 🖌️✨ Prompt: Architectural sketch of apartment buildings on the water, with people…
Liked by Greg Demchak
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Following its success in Paris at the Musée des Arts Décoratifs and subsequently in London, Shanghai, Chengdu, New York, Doha, Tokyo and Riyadh…
Following its success in Paris at the Musée des Arts Décoratifs and subsequently in London, Shanghai, Chengdu, New York, Doha, Tokyo and Riyadh…
Liked by Greg Demchak
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I have had the benefit of meeting 70 practices in the last 2 years since creating Arka Works Ltd . This means I have listened to all myriad of…
I have had the benefit of meeting 70 practices in the last 2 years since creating Arka Works Ltd . This means I have listened to all myriad of…
Liked by Greg Demchak
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This project started in the darkest days of COVID lockdown. It’s so great to see it realized and buzzing with activity! Congratulations to our…
This project started in the darkest days of COVID lockdown. It’s so great to see it realized and buzzing with activity! Congratulations to our…
Liked by Greg Demchak
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