GlamCorner raises $12 million in series B round

“Our vision has always been to be every Australian woman’s endless online wardrobe. This capital will lead to a meaningful lift in our operational capability.”

The funding will allow GlamCorner to move to a fulfilment centre five times bigger than its current home, develop an app and improve its fulfilment automation systems, and expand its inventory from 28,000 pieces of clothing to 60,000.

Mr Jones and Ms Khaing-Jones will introduce a new kind of automation to the company, which they say will be able to pick, pack and launder between 60,000 and 80,000 articles of clothing a day.

Despite a lack of events this year, the clothing rental business has surged ahead, mainly through pivoting to maternity and workwear subscriptions.

“We needed to raise capital to ensure that we were meeting demand," said Mr Jones.

"As much as we are a clothing-for-service company, we are also logistics. Looking ahead, with our growth projections, we realised we needed a much bigger fulfilment centre to physically ship the product out and get it back again, at speed and scale.”

The business, founded in 2012, has expanded significantly in the past 12 months, reporting a 50 per cent increase in monthly subscriptions since March.

In October, it announced a partnership with David Jones, allowing customers to rent from the department store.

“If you told me 10 years ago, when I was in a tiny room with 30 dresses I thought somebody might want to rent, that we would be partnering with David Jones, I just would not have believed you,” Ms Khaing-Jones said.

Mr Jones said: “It’s great to see a name like David Jones commit to circular fashion like this. We’re happy to help accelerate that for them.”