Kiwi-founded alternative commentary startup Spalk has raised US$3 million ($4.3m) in a Series A round supported by a clutch of sports personalities - including Steven Adams and Greg Norman.

Spalk was founded by recent Auckland University grads Ben Reynolds and Michael Prendergast in 2015, the NZ Herald reports.

The pair landed a spot in Vodafone NZ's Xone business incubator the following year to develop their "next-generation sports broadcasting" startup - which syncs alternative commentary offered by bloggers and podcasters with live broadcasters.

Prendergast told Heather du Plessis-Allan the platform allows broadcast commentators to work from home.

"They log in, they get a live feed on their laptop, they commentate as if they are at the stadium, and we sync that all up, and you as the viewer have no idea we're involved at all."

Spalk can be also used by those seeking commentary in a different language, or by a different athlete or influencer. 

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